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Community managers are the gatekeepers of your social accounts. If this sounds untrue to you, you’re not alone. In fact, the role of a community manager is the most misunderstood position in any marketing department… until now. Read on to find out 4 truths about community managers that will make you ...

Fear or failure is the reason why many major brands fail to achieve the potential of their social media marketing efforts . There has been no shortage of epic monstrous fails that sounded like they were doable to someone, before they were universally scoffed at. This is like a story that has online ...

Email is the king of digital communication. Despite whatever trends may emerge among the various social platforms, email is a consistent trend that hasn’t budged in the past twenty years. Email habits, however, are a different matter. The way we communicate and engage with each other has become more ...

Now that you know why campaign-based newsletters are a marketing win, it's time to put pen to paper and plan how you're going to execute your next newsletter campaign.

In the last post, we talked a bit about drip campaigns, but we didn't cover how to effectively plan your drip email marketing ...

Even though marketing is one of those industries where you constantly have to learn new ways of doing things, it can be difficult to implement new ideas into a new marketing persona. The fact is, you are most likely learning new ideas, but still retaining old practices. Reinventing your marketing ...

If you're looking to start capturing new subscribers for your email lists, you've come to the right place. Before you get started, make sure you're taking full advantage of the signup forms on your website.

Standard opt-in forms usually ask for basic information like name and email. It would be ...

Marketing has categorized and labeled social individuals into age groups, assigning them behavioral characteristics that they share among themselves in order to facilitate the sale of products to specific niches.

Many marketers, advertisers and sales analysts have made divisions of this type, which ...

Every time I teach a workshop or seminar, this is almost certainly the number one question people ask me. “How often should I email my subscribers?” It depends. How often do your subscribers want to hear from you? It’s really important that you send emails as often as your subscribers want to hear ...

Even the best marketing departments face a common obstacle: running out of ideas. Sometimes it can be challenging to find inspiration for the next email marketing campaign. Contrary to what we may think, running out of inspiration is not a failure. It is a slow process that comes from work overload ...

With this first article we begin a series of posts dedicated to talking about and, above all, understanding the importance of deliverability in email marketing. At Benchmark Email we are committed to our clients and we want to guide you towards success using our tool. Today we begin with a generic ...