Today you’ll discover a sales sequence that consists of cold emails and cold calls. Together, they work as a dynamic sales duo and we all know how powerful the right duo can be…
Remember, you don’t need to choose between cold calling and cold emailing. You can use both.
Creating the perfect cold email sequence
For this article to accomplish its goal, Ilya and I decided to walk you through every step of the process.
We’ll give you actual examples so you can see how it works in real life.
Let’s get rolling and see if we can do this.
1- Identify your target audience
Cold emailing and calling every lead on the planet is a recipe for failure. Simply, it will do you no good.
Even though it sounds like a tactic that can be executed in a few hours, you should never jeopardize your brand like this. It’s a corrupt outreach model that won’t work.
Instead, you have to figure out who’s your ideal client and what are their pain points. Here are a few questions you’ll need to answer.
What’s the current objective of my prospect’s company?
What are the obstacles on their road to achieving this objective?
How does my product/service make my prospect’s job easier?
Did the prospect hear about us in the past? How and where?
What would be the path to them purchasing our product/service?
What might hold them back?
Here is how to find your ideal client with a template
You can also think about localizing. You’re going to have to figure out a good localization strategy to find out the preferences of your ideal clients based on region, culture, and language. Finding your ideal client, whoever they are, can be made easier by finding out where they are. Don’t just expect them to know your brand on the outset.
2- Find phone numbers and email addresses
Two pieces of info we can’t email or call without. As the matter algeria phone number list of fact, we wrote two huge guides on how to find contact information about prospects:
How to find anyone’s email
How to find phone numbers
Find phone numbers with lemlist
Traditionally, finding phone numbers would be a time-consuming process, and often, phone numbers would turn out to be incorrect.
Not anymore:
With lemlist’s Find phone number feature, you can find accurate phone numbers at a low price.
No need for third-party tools; you can find the phone numbers straight from within lemlist.
lemlist uses ContactOut’s phone number database to ensure the accuracy of the phone numbers.
Finding phone numbers in lemlist is a breeze.
You can search for them:
In the B2B database. Just select the leads you want to find phone numbers for, click on the “Push # leads to campaign” button, check the “Find phone numbers” option and push them to your campaign.
If numbers are found, they’ll appear in your leads’ phone number column.
In any campaign’s lead list. Select your leads, click “Enhance leads” and then “Find phone numbers”
When importing a CSV with leads, check the “Find phone numbers” option.
With lemlist’s Chrome extension, you can find phone numbers directly on LinkedIn. Either search for your leads with LinkedIn search, click the push the leads to lemlist button and check the “Find phone” option.
Alternatively, you can search for a phone number directly from any LinkedIn profile:
Pricing
Each lemlist plan comes with several free phone numbers. If you need more, they only cost $0.20 per number and you only pay on successfully finding a number. Even with lemlist’s freemium version, you get 25 phone numbers for free.
Free Plan: Up to 25 free phone numbers
Email Starter: Up to 25 free phone numbers
Email Pro: Up to 38 free phone numbers
MultiChannel Expert: Up to 75 free phone numbers
Outreach Scale: Up to 125 free phone numbers
3- Validate both emails & numbers
A certain percentage of the contact details you find will inevitably be invalid or old.
The situation with phones and emails is uniquely different here. When dialing a wrong number, your loss is measured in minutes wasted. However, when emailing an invalid address, the stakes are doubled as it’s both your time and email reputation that’s at stake.
Meaning, if you send messages to invalid emails, you increase your chances to be trapped by SPAM triggers, damage your deliverability, and, one day, ruin your reputation as a result.
How to stop that from happening? Email and phone verification.
Validate phone numbers
There are many tools that get the job done. The one that caught our eye is Phone Validator from Textmagic. All you do is input the number and push the button.
phone verification
Validate email addresses
We’ve written a lot about email verification tools. We’ve even made an experiment with the top 7 email verifiers and found a winner!
email verification
4- Integrate your cold email and cold call tools
Tons of tools to pick from in these two departments too. When you start shopping, we’d recommend keeping the following factor in the back of your brain.
Is it possible to integrate them in a painless way?
If the answer is yes, I guess you won’t break ya neck switching between the two of them… as Busta Rhymes would say. (if you need a song when reading this article, go old-school).
It’s time for selection. Here’s ours…
for emailing, lemlist (obviously )
for cold calling , Aircall
Connecting the two is a piece of cake.
Go to the Settings -> Integrations -> and connect your Aircall.io account.
That’s it. Now we can get rolling on adding calls to your outbound sales sequence.
Step #1: Add a new step to your sequence – “Phone Call”:
Step #2: Once it’s time to call the prospect, go to your Tasks section. Find the prospect in question and press the dial button.
lemlist cold calls
Step #3: Based on the outcome of your call, assign the right status to your lead to keep track of things.
lemlist cold calls
If you need a video to walk you through, we got you.
Here you go…
5- Create your multichannel sequence
We have our target audience, their contact details are safely stored in a CSV file, everything was verified, and our tools are properly integrated.
It’s time to connect the dots and start the magic!
You’re about to see a cold email sequence that Simon, our sales rep, uses to bring new users to lemlist. Here are his results…
how to increase cold email reply rate
When it comes to the step in his sequence, it’s made out of two cold emails, split by a cold call in the middle.
cold email lemlist
Keep in mind that we’ve translated it from French, so some things might sound better in Simon’s native language.
At the first glance, this is a pretty straightforward cold email template. But what’s the secret behind the 40% reply rate?
