Call to Action (CTA)
Once a subscriber has opened your email, the next goal is to get them uk business email list to click on your CTA. For this reason, your CTA is one of the most important features to A/B test.
You can test your CTA’s:
Copy
Font
Text size
Capitalization
Button color
Location
You’ll know your CTA changes are working if they result in more clicks.
Visuals
When it comes to your email’s design, your audience’s preferences may be different than your own. Some subscribers may love a lot of images, while others may prefer plain text.
Find out what your audience likes by experimenting with different visuals. You can A/B test:
Images vs plain text
A single image vs. multiple images
Drawings vs. real-life photos
Animated GIFs vs. still images
Colorful images vs. monochrome images
Stock images vs. company photos
Professional images vs. relatable memes
While it may take several split tests to narrow down exactly what works best with your audience, this degree of precision can help you design highly optimized email campaigns that resonate with them to a tee.
Length and Tone of Copy
Most people have very short attention spans, especially when it comes to reading marketing materials. Microsoft discovered that the average person’s attention span has fallen from 12 seconds in 2000 to a mere 8 seconds in 2021.3 For reference, goldfish have attention spans of 9 seconds.
