Every week I tell you in detail about a book that will help you with your digital marketing strategy, search engine positioning or visibility on social networks.
Copywriting and Web Writing Manual by Alfonso Cannavacciuolo
Today I want to talk to you about a book that I consider a pillar of my profession as an SEO copywriter.
I'll be honest, I discovered the Copywriting and Web Writing Manual a little late.
But as the wise man says, “better late than never.” And above all, if you intend to discover SEO copywriting and writing for the web, this review will be enough to understand that this is the book made for those who want to start.
It was February 2019. I remember that at that time I was torn between work, moving house from Pavia to Milan and a future wife to look after in all the wedding preparations.
(Of course I'm only joking like this because I know he won't read this review!?)
I was able to devour so many books in the hours spent Phone Number Database on the train home-work and vice versa. I had an easy finger on Amazon and the retargeting on the web did the rest. But I have never regretted the purchase. On the contrary!
Copywriting and Web Writing Manual Easy Web Marketing cover Nicola Onida
Copywriting and Web Writing Manual is a very easy book to follow. You can tell it was written by an experienced teacher. And passionate about the subject.
Alfonso Cannavacciuolo introduces the topic without starting from Adam and Eve. He places copywriting and writing for the web in a clear and precise context . He knows where to focus the most important topic of writing for the web and outside the web.
Still not sure if you are a copywriter or if you can become one? The Copywriting and Writing for the Web Manual will clear up any doubts. Not sure what it means to write for the web or what the fundamental steps are to do it? I really recommend you start this book.
Summary and Content of the Copywriting and Web Writing Manual
This is the summary of Copywriting and Writing for the Web Manual by Alfonso Cannavacciuolo:
Ch. 1 – Effective Writing: Audience, Objectives, Tone, Style and Formality
Ch. 2 – Designing the text
Ch. 3 – Writing, revising and correcting a text
Ch. 4 – Copywriting
Ch. 5 – Writing ads for newspapers, magazines, billboards
Ch. 6 – Writing Business Letters, Brochures and Direct Advertising
Ch. 7 – Writing Radio and TV Commercials
Ch. 8 – Writing press releases and advertorials
Ch. 9 – The web copywriter: who he is and what he does
Ch.10 – Web copywriting: writing web pages
Ch. 11 – SEO copywriting: writing for search engines
Ch.12 – Writing emails, newsletters and article marketing
Ch.13 – Writing Landing Pages
Ch.14 – Writing Advertisements and Banners
Ch. 15 – Writing for Social Networks
Ch. 16 – What is the use of knowing how to write?
As mentioned before, Copywriting and Writing for the Web Manual is a good text that I consider entry-level .
From the basics of writing to the more complex tools of SEO copywriting and texts for social media and online advertising.
The typical manual for those who want to start and that after a few years you will find in the library together with the other tools of the SEO copywriter trade.
A flowing book, never heavy, clear and readable. Cannavacciuolo never hides that to do SEO copywriting effectively, a lot of work is needed.
But by following his instructions, the results will repay the efforts.
The author indicates the basic rules that a good copywriter should always adopt as essential habits.
Any blogger, writer, journalist knows that they must know these principles in order to then be able to break them conscientiously.
