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As there are no major lifestyle changes between the 50s and 60s, such as marriage and childbirth, it may be a good idea to use the consumption behavior of female buyers in their 50s as a reference and look for an approach that is likely to resonate with women in their 60s. Next, let's look at Figure [2]. Customer analysis: Residences of members who have purchased products (prefectures of purchasers) What can be inferred from Figure [2] Looking at the difference between the membership rate and the demographic rate, we can see that there are many purchasers in ① Tokyo and Fukuoka.


And in ② Hokkaido and Aichi, the difference with the bosnia and herzegovina telegram database demographic rate is large, indicating low awareness. In ③ Osaka, Hyogo and other areas in the Kinki region, the difference in demographic rate is large, although not as large as in Hokkaido and Aichi. ssues and effective solutions that can be seen from here Since the Kinki area, including Osaka and Hyogo, has a large difference from the population statistics ratio, we can hypothesize that we can increase the number of purchasers by raising awareness in the Kinki area.


Therefore, it is necessary to consider measures to increase appeal to the Kinki area. Although there is also a large difference from the population control ratio for Hokkaido and Aichi, it would be better to start with the Kinki area, where the current membership ratio is high. Know the current status and trends of sales - Sales analysis Sales analysis is a method for understanding sales trends. By analyzing monthly sales amounts and number of purchasers, you can understand periods when products sell well and periods when they do not.