You can do it with targeted email marketing. Thanks to ActiveCampaign's experience in the sector and the power of its software, it will be very simple to segment your email marketing using the guide we have prepared: here we will provide you with the best suggestions for building a high-level segmentation tactic.
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Email Marketing: Why Do We Call It Targeted?
It is very convenient to have a single list with all the contacts to which you can send messages. However, this path is not effective. On the contrary, through targeted email marketing , you can bring your company to success.
Imagine you're hosting a dinner party and you only serve one afghanistan whatsapp number data 5 million course. Some guests might like everything on the plate. Others might not like one of the ingredients, or some might just want to go home. Of course, you don't want your guests to leave. The best thing would be to offer several courses, to keep everyone happy.
Spicy and non-spicy foods, cold and hot dishes, sweet and savory dishes. Everyone wants something a little different, but many people like similar things.
Targeted email marketing is like a dinner party that pleases everyone. By creating and sending targeted emails, it's like inviting everyone to your home: you learn what they like and dislike, and how to make sure they come back for future dinners.
This type of email allows you to give each person exactly what they want and need. In return, your email ROI will also receive exactly what it needs: according to DMA - Data & Marketing Association, segmented and targeted emails generate 58% of all revenue.
What is targeted email marketing?
Targeted email marketing is the practice of sending the right emails to the right people , based on a set of data. The alternative is to send out bulk emails, “blindly,” in the hope that a few will find their way into people’s inboxes. We don’t recommend this method. Instead, we suggest a more targeted approach. Let’s see why.
The importance of targeting
Identifying a target audience helps a company develop effective communication and marketing strategies. A target is a group of individuals who share similar needs or characteristics and whom the company seeks to serve. These individuals are usually the end users most likely to purchase the product.
Although it can be time-consuming, defining a target market allows you to focus your marketing efforts in the most cost-effective way possible. You can start by clearly determining the new product or service you want to offer and then identifying the person or company who will want to use what you have to offer.
Once you have identified your target market, you can craft messages that specifically appeal to them. For example, an interior designer can tailor and market their services to a wide range of potential clients. Your marketing message should be designed to appeal to both the upscale homeowner who wants an expensive makeover and the senior who wants to downsize while retaining some of their most prized possessions. Their needs are very different, so each marketing message should be crafted to meet each of them.
Lead scoring
Lead scoring is a methodology used to rank prospects based on a scale that represents the perceived value of each lead to the organization. Lead scoring and lead grading are two techniques commonly used to qualify leads , that is, to determine whether it is worth it for the marketing team to pass a lead on to sales.
You can score leads with a numerical value once you have identified the key actions that leads take and categorized them into different stages of purchase. You can then determine how many points to assign to each action for your lead scoring automation workflow .
