Advantages of marketing for e-commerce

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The advantages of marketing for e-commerce are many, as stated. Having marketing as your main ally and a means of increasing all the good metrics of an online store is essential for those who want to sell more. Whether a store has inventory or not (dropshipping), below we have selected the main advantages of using marketing

Increase traffic
Increase your website traffic using SEM and SEO techniques. The first stands for Search Engine Marketing, which in Portuguese means Marketing Engine Optimization. Meanwhile, the second, in English, means Search Engine Optimization, translated into Portuguese means Search Engine Optimization, being by far the most important of the two strategies.

It is very important that all your social networks are optimized and integrated, so that you can increase traffic to your website through parallel visits. However, it is the direct visits and those coming from SEO that will generate a much greater number of organic traffic, without having to pay for ads.

Through SEO techniques for writing, linkbuilding and phone number list guest posts, for example, it is possible to create a blog tab in your e-commerce, build content optimized for search engines like Google, appear among the top positions for the term in SERPs (results pages) and always have new traffic.

An analysis carried out by Advanced Web Ranking in 2016 took into account 1,049,084 keywords from 24,847 different websites. The results of the study showed that almost all search traffic is directed to the top positions of the SERP, with around 30% of this going to the first position.

What does this mean? Let’s give a practical example. The term “e-commerce” has around 90,500 monthly searches in Brazil, according to the SaaS platform for online visibility management and content marketing, SemRush . The first place in the searches is NuvemShop, an e-commerce platform, with content explaining exactly what e-commerce is.

According to analysis by Advanced Web Ranking, at least 27,150 people (30% of the total) click and view this page. That's more traffic than many websites get as a whole. Now imagine getting only 30% of that traffic (6,450) on a product page that ranks based on a description.

Let's go even further with the examples: imagine now that only 10% of these 6,450 visitors decide to buy your product. We're talking about 645 sales of just one product, in just one month. It may seem like a lot at first glance, but believe me, there are e-commerces that make these sales in just one day. Now do you understand the importance of marketing for e-commerce?