To work in this advertising industry, you need to create a digital marketing plan for your gym. A digital marketing plan should include all of your brand's short, medium, and long-term goals, i.e., everything you want to achieve to improve your brand's results.
What are the results you expect in 6 months? What about in a year? What about in 5 years? All of this data must be quantified. Your digital marketing plan must make clear what your goals are with the tools that digital media can provide you. You may initially just want to increase your audience on social media .
Despite the term “only”, we know that increasing your audience results in several other good consequences, especially for companies like gyms, such as, for example, improved brand positioning, definition of your persona, increased demand for monthly, quarterly, half-yearly or annual plans, direct positive impact on revenue, etc.
Because it is through it that you can monitor your brand's performance through metrics provided by tools such as Google Analytics, for example. This way, you can decide whether to continue on the same path or take a different one.
If you have any doubts about putting together your digital marketing plan or simply don't know how to do it, hire a digital marketing consultancy to produce it, as we are sure that the result will be infinitely more satisfactory.
Top marketing strategies for gyms
Top marketing strategies for gyms
And what are the main marketing strategies for gyms? We can summarize them as 80% digital and 20% traditional marketing. Over time, we could reduce the traditional marketing share even further, increasing the importance of digital marketing when we talk about gyms. Below we have separated 12 of the main strategies, read on:
1. Create your personas
The first step to achieving good results with gym marketing is defining your personas. In general, gyms do not have such a specific focus on the people they serve. The ones who do this are their independent employees, that is, the personal trainers who work individually.
As for the gym, it usually caters to all types of people. Of course, a whatsapp number list culture can be created within your gym, especially those that have a greater focus on financial performance and cutting-edge machines, as is the case with SmartFit: people looking for Fitness at a very low price.
On the other hand, it is possible to prospect clients with greater purchasing power, as is the case of BodyTech, for example, with extremely high plans, gyms that are emptier than those in the chain with low monthly fees, but still have enough flow to keep the company afloat and generate monthly profit.
So, who is your target audience? Who are your personas? Defining them is of great importance for the work of directing your digital marketing, especially when we talk about paid advertising campaigns. It is necessary to know who your persona is, and only then can you create a targeted Ads campaign that will bring good results.
2. Invest in content marketing for your gym
Now that you have defined your persona, start creating content for your social networks and digital platforms. Content marketing is the basis of Inbound Marketing . What many people forget to do about it is to use it as the main tool for prospecting new customers and increasing their online audience.
Short and funny videos, or videos that teach a specific exercise movement, are currently on the rise. They should always be short and direct, with music in the background, a joke or a lesson on the art of bodybuilding, for example. Reels, stories and TikTok are the main tools that gyms should use to create audiovisual content.
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