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• Preference Segmentation: This involves grouping audiences according to their product preferences, brands they’ve shown an interest in or shopping habits. Unlike demographic or other traditional segmentation methods, preference segmentation focuses on the key factors influencing consumer decisions: their likes, dislikes and distinct tastes.

Adhering to retargeting best practices and grouping your esinc email list audiences helps you focus on specific groups and create more effective and personalized campaigns.

6 Best Practices for Retargeting Campaigns
Let’s explore some helpful tactics for optimizing your retargeting efforts, ensuring your ads capture attention and drive conversions effectively. From setting frequency limits to conducting split tests, these retargeting best practices will guide you in creating more engaging eCommerce retargeting campaigns.