How did Google change the search terms report

[tanaakhktnntrihmh@]

Google announced on September 1, 2020 that as of September 2020, the report will now only contain search terms of a “significant volume”. It reads:

“Starting September 2020, the search terms report only includes terms that a significant kenya phone number lead number of users searched for, even if a term received a click. You may now see fewer terms in your report.”

What this means is, you will no longer be able to use this report to see all of the search terms triggering your ads. In particular, you will not see the search terms that have lower volume. Here is the Google Ads support page where the update is posted:

google ads search terms report change announcement
Source: Google

The impact of the STR change
One may think that low-volume, irrelevant keywords aren’t important—after all, they’re irrelevant. But every irrelevant click is ad spend wasted, and several low-volume terms can really add up.

The resulting reduced visibility into search queries has many advertisers disconcerted, as this report was paramount to Google Ads optimization.