The years 2020 and 2021 have had the greatest impact on the digital world, especially in terms of growth in e-commerce. In the first half of 2021 alone, the e-commerce sector generated more than R$53 billion. In short, this represents a 31% increase compared to the same period in 2020. As a result, it is estimated that more than 13 million people started shopping online in 2020.
The pandemic has unfortunately forced people to spend more time indoors, which wholesale email list has drastically changed consumer behavior. Therefore, it is very important for you, as an e-commerce owner, to follow e-commerce trends.
The 6 main trends that can impact your E-commerce
There are some tools and strategies that are gaining more traction in e-commerce. It is already common to say that the pandemic has accelerated digital transformation. As a result, some e-commerce trends have emerged to adapt to new consumer demands.
Therefore, we have separated the main trends, tools and strategies that can help boost your brand this year.
More conscious consumer
The economic impact of the pandemic has created a new behavior in the market, that of the conscious consumer. In other words, consumers are increasingly open to making purchases online or in new segments. However, this audience has started to research more about the quality of the product , the brand, and customer service, to decide whether or not to buy.
In short, it has been proven that 92% of consumers seek out other people's experiences. Above all, 90% of consumers say that positive reviews from other people have positively influenced their purchasing decision.
To take advantage of this opportunity, it is important that brands start offering the convenience of finding this type of experience within e-commerce.
Discover RA Trustvox, a tool specialized in collecting and publishing reviews in e-commerce.
Multichannel Shopping
The possibility of having multiple purchasing channels available to consumers has created a real need: not having just one place to buy. Being multichannel means ensuring the brand's presence in multiple spaces, giving consumers the option to choose where they will make their purchase.
