Why study Digital Marketing?

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The internet has gained prominence, becoming the platform where consumers begin their buyer journey and make many of their purchasing decisions. Brands and companies need to have a presence in this medium. As a result, Digital Marketing is now one of the most in-demand professions in Spain, according to the latest Adecco report. The most sought-after profile requires a university degree in Marketing, Advertising, and/or Communications, as well as a Master's degree in Digital Marketing.

What is Digital Marketing?

Digital Marketing refers to all the actions and strategies implemented online to promote products and services, with the goal of improving the commercial performance of businesses in any sector. It focuses on leveraging online communication platforms to bring brands closer to consumers and increase their visibility.

Three good reasons to learn Digital Marketing

It's a growing sector. The internet buy phone number list continues to grow, achieving record penetration levels, so it's no surprise that last year, investment in digital advertising in Spain reached €1.972 billion, a 13.5% increase compared to 2017, according to PwC data.
Demand for specialized professionals. Today, more than ever, companies need to be online, so the demand for specialized Digital Marketing professionals who can develop effective online presence plans continues to grow.
It offers new professional opportunities. Digital Marketing is constantly evolving, including the discoveries of new disciplines such as Neuromarketing and its Neurosales technique, or Artificial Intelligence, so the career opportunities in marketing are ever-expanding.
Digital Marketing techniques addressed in educational programs

Web analytics. This allows us to collect information from users who access the website to improve their browsing experience and optimize business performance.
SEO and SEM. Both techniques seek quality traffic to the website, but while SEO aims to naturally position the website at the top of search engine results pages, SEM focuses on occupying those positions using paid advertising.
Email marketing. Email is becoming a means of commercial communication with the audience, generally to publicize new offers and implement a lead nurturing strategy .
Social media marketing. This marketing strategy leverages the potential of social media to connect with audiences, gain visibility, maintain a more direct relationship with customers, launch promotions, and convey corporate values.
Mobile marketing. This involves using mobile phones as a communication channel through sending SMS messages, including QR codes, app design, and/or passbooks.