SEO Audit: How to Audit a Website?

[nusaibatara]

Before talking about auditing, let's get back to basics: what is SEO?

SEO definition
The acronym SEO stands for “Search Engine Optimization.”

Natural referencing corresponds to the ranking of a website on search engines.

To determine this ranking, search engines like Google sift through your web pages based on a multitude of criteria. They evaluate the technical qualities, content, and popularity of your website to index it in their databases.

So, when a user launches a query on Google or Bing, the search engine will compare the terms and expressions used, called keywords, to the web pages indexed in its database. It will then present them to the user in the form of a search results page, where the websites are ranked in order of relevance.

This natural referencing is not a fixed value in time. You can influence it by working on your website (this is called on-site optimization) and outside of it (off-site optimization). More generally, this is one of the key levers of digital marketing: natural referencing optimization or SEO ("Search Engine Optimization").

Is everything clear to you?

Well, back to our dear audit…

06d51c2b 6034 4f3b a56f ee40ff762847
How to evaluate the quality of an SEO strategy?
If you want to be visible on search engines, you need to implement an SEO strategy. However, there's no magic formula: it's specific to your goals, your business needs, and the specifics of your industry. That's why you must first determine your website's strengths and weaknesses in terms of search engine visibility. This is precisely what an SEO audit is for.

What is an SEO audit?
An SEO audit is a thorough evaluation process performed on a website to determine its performance (current or potential) on search engines.

The goal of an SEO audit is to identify the strengths and weaknesses of the website to determine what helps (or hurts) its ranking in search results.

177a5b79 b4a7 4a82 ae54 7ac46027329b
To do this, the SEO audit examines all technical and structural aspects, as well as the content and popularity of the website. It involves analyzing each web page with a view to optimizing natural referencing. In other words, what areas can be worked on to achieve a better position for all strategic keywords for the company?

This SEO analysis work ensures that the website can meet as many criteria as possible imposed by search engines, such as the relevance of the content or the user-friendliness of the site.

Why do an SEO audit?
2c04d5a5 d75d 4d21 8109 9dcbaa46cd57
Carrying out an SEO audit is necessary for several reasons:

Improve your site's visibility on search engines: An SEO audit helps identify gaps in your site that are preventing you from achieving top rankings in search results. With an audit, you can address these issues and optimize your visibility—not only good for your site's traffic, but also for your sales.

Increase organic traffic : An audit allows you to optimize your site to improve its performance and relevance to search engines. This notably helps increase your site's organic traffic, which is the number of visitors who access your web pages via a search engine like Google.

c3c3488e a015 4623 9735 cd4ba4f30b54
Identify keyword opportunities : An SEO audit analyzes your keyword strategy and potential opportunities. This allows you to integrate new, relevant keywords to rank for and thus optimize your content. This helps generate more qualified traffic to your site, which is more likely to lead to conversions. Yes, a site audit should help you sell more and better!

Improve user experience: An SEO audit also examines aspects such as your site's user-friendliness and page load speed... in short, everything related to user experience. The goal is to improve user retention, reduce bounce rates, and increase conversions.

48a18d43 9c09 4254 b3c4 a378f3ad444e
Monitor the competition: You can combine your SEO audit with that of competing websites. This is a simple and effective way to gather information on their SEO tactics and ultimately optimize your own SEO strategy.

Stay on top of the hungary phone number data latest SEO trends: Google and other search engines regularly update their algorithms. The rules change, and so does user behavior. Not to mention the optimization efforts your competitors are making to reach the top spot on Google. Requesting an SEO audit ensures you're adhering to current best practices and avoids penalties for outdated or otherwise unlawful practices.

What elements should be analyzed during an SEO audit?
Here are some common elements examined during an SEO audit:

fad939a9 9226 4206 9cce c120d201c142
Keyword analysis: Your SEO agency analyzes the keywords used on your site and their relevance to the target audience.

Analysis of the site structure: this involves studying the architecture of the website, the fluidity of navigation, the presence of Title tags, etc.

Technical performance analysis : A search engine like Google takes into account the quality of the user experience to determine a site's natural ranking. This is why an SEO audit must analyze parameters such as page loading speed, the quality of the responsive design, and the overall user-friendliness of the website.

Content analysis: An SEO expert evaluates the quality, relevance, and richness of your content, taking into account your market and target audience.

Backlink analysis: Backlinks are all inbound links from other websites that point to your web pages. Their quality, and to a lesser extent, their quantity, influence your search engine ranking.