How to manage stock shortages on your e-commerce site?

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A stockout can occur for multiple reasons: your supplier is experiencing a logistical problem, you have a discrepancy between your physical and computer inventories, etc. This poses a problem for your e-commerce business. The Internet user, whom you managed to bring to your site, is frustrated because the product is unavailable. Worse, they arrive on a "not found" page: the famous 404 error. In both cases, the impact on the customer experience is negative if you don't offer them an alternative. In addition to potentially losing a sale, you damage your brand image.

Out-of-stock items, even if they hungary phone number data are permanent, are also problematic for your site's natural SEO . When an item disappears from your catalog, the product page URL becomes obsolete if you don't take the necessary actions. If a user arrives on your site via one of these URLs, they are faced with a 404 error page. Therefore, the more product pages you delete, without redirecting the URLs, the more errors you accumulate. If your catalog is large, you can have as many obsolete URLs as active ones. This also applies if external links (or backlinks ) point to the obsolete page. Since Google doesn't appreciate error pages that hinder an optimal user experience, it penalizes you. This is how your out-of-stock products can affect the quality of your SEO.

Managing a stock shortage depends on one main parameter: is it temporary or permanent?

In either case, you must first clearly state that the product is out of stock and, more importantly, explain why. You also indicate to your potential buyers whether they should return soon to complete the purchase or look for an alternative. Your customers will prefer to be guided rather than end up on a page where no action is possible.