Do you want to improve your company's online visibility ? Or perhaps you'd like to become a modern player in digital communication ? Whatever your expectations, you'll discover these new essential content marketing professions below . In a few minutes, you'll learn all about web marketing professionals and how to build your team to succeed with your content strategy .
Content marketing managerThe content marketing manager, also called digital content manager , marketing content coordinator or content strategist , is the conductor of a content marketing strategy. They work on behalf of a brand or company to ensure the link between the different web marketing professions. Their knowledge of all distribution channels and all digital media makes them a true expert in digital communication.
Content manager: the conductor of content marketing
SKILLS
As a content marketing specialist, the content marketing manager masters:
content marketing study techniques;
SEO tools;
analysis of Internet traffic and return on investment;
all the processes of writing and illustration on the web;
online creation tools and CMS (content management platforms);
all the most frequently used social media.
Furthermore, to achieve the set objectives and be able to adapt to the frequent changes in the digital world, it must be:
curious and open-minded;
interested, even passionate about new technologies;
able to make decisions and convince those around him of the merits of his choices;
creative and innovative;
a leader and mediator in all circumstances;
precise and rigorous.
Field of activity
A content manager's field of activity is extremely varied. To begin with, they must maintain constant competitive intelligence and have a thorough understanding of the market in the sector in which they operate.
They will then be able to define the optimal content marketing strategy . To do this, they have a thorough understanding of the company's target customer profile, their expectations, and their needs. They carefully select the most appropriate social media platforms and monitor the consistency of the content offered.
His role is also essential in controlling the company's brand image . He monitors and directs all other trades related to web marketing. He also monitors editorial planning and analyzes the results obtained .
Training
Typically, this position is held by an experienced executive . The required level of education is often a Master's degree in literature, communications, or marketing. A graduate of a business or journalism school also has the necessary skills, although a required additional degree in marketing is required.
If you're looking to expand your content marketing management skills, Livementor 's online training course will help you learn about all aspects of digital marketing. This training is also eligible for various forms of funding tailored to your specific situation.
SEO ConsultantAn SEO consultant, also known as an SEO specialist or expert , will help you make the content published on your website visible. Their goal is to ensure that the three pillars of SEO (technique, content, and reputation) meet the criteria established by search engines.
The SEO consultant is the expert in content marketing
SKILLS
Naturally curious, the SEO expert continuously monitors the evolution of search engine algorithms . He is therefore familiar with all the best SEO practices and follows trends without proposing over-optimization.
It is also aware of the expectations of Internet users and mainly tries to promote the user experience (UX). We are talking more and more about SXO ( Search eXperience Optimization ). Its primary objective must therefore be to prioritize the reader, while meeting the needs of indexing robots.
Adaptability and the ability to question oneself are also essential skills for a natural SEO consultant. Indeed, there is no miracle recipe in SEO, and only experience and experimentation can achieve satisfactory results.
The SEO consultant must also master all the SEO tools allowing them to analyze a website, develop an effective strategy based on the field of activity and the competition, as well as continuously monitor the results obtained.
Field of activity
An SEO specialist must be versatile in order to be able to:
carry out a complete SEO audit;
provide recommendations for each blocking point identified;
develop an SEO strategy in line with the company's field of activity;
propose an optimal keyword strategy;
obtain quality external links ( backlinks );
set up an effective internal network;
track positioning on search engine results pages.
Although his field of activity is mainly related to website optimization, his knowledge of web marketing makes him a valuable ally for the implementation of a global and effective content marketing strategy.
Training
There are many ways to become an SEO consultant. You can pursue a traditional academic program, such as a master's degree or a two- to five-year degree in web marketing, SEO, and web writing, or MDD (Direct & Digital Marketing).
However, many SEO specialists have trained online as part of a career change. These training courses vary in time, price, and quality. However, some recognized SEO experts share their knowledge through high-quality distance learning courses . This is particularly the case for Olivier Andrieu ( Formaseo ) and Matthieu Verne ( Referenseo ).
SEA ExpertFor some, paid search engine marketing is not a content marketing profession. However, I believe that SEA ( Search Engine Advertising ), used in a timely and thoughtful manner, can be an excellent ally in a content marketing strategy. To form your own opinion, I suggest you discover my latest blog post to learn everything about content marketing .
The SEA expert is the businessman of content marketing
SKILLS
An SEA expert must first and foremost have a thorough understanding of all the strategies related to paid referencing , whether on search engines or social networks. It is also important to master the art of communication and digital marketing .
Additionally, his belgium phone number data writing skills are excellent, and his knowledge of copywriting and storytelling can be significant assets. In order to monitor the return on investment of advertising campaigns, he is fully conversant with analytics tools and knows how to budget a project.
Field of activity
A driving force in digital marketing strategy, he suggests solutions adapted to the needs and resources of the company he works for. He also regularly monitors the competition .
Additionally, it ensures that landing pages are optimized, primarily from a conversion perspective. Finally, it monitors the campaign's success rate and provides a detailed report on its profitability.
Training
To work with a large group, a Bac +3 or +5 will often be required. In this case, a professional license in web marketing or SEO and web writing will be useful.
If you already have good writing skills and want to become an expert in paid SEO, the 3-day online training (CPF financeable) with Novolinko offers Datadock certification .
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