Living lab approach

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If limited opening hours prove to be a reason why visitors come to a city less and choose online shops more, then that is not something that retailers can solve on their own. They need the municipality for this in any case. If it turns out that efficient, non-recreational shoppers need a certain combination of shops and other functions concentrated in one area with good parking facilities nearby, then awareness of the public interest is essential. The solution may require a kind of land consolidation, in which shops have to move undesirably in the public interest.

The solutions or concepts that have been devised together with visitors can be brother cell phone list evaluated in the shopping area itself. This combination of co-creation and evaluation is strongly reminiscent of the living lab approach. A city centre becomes a living laboratory, in which devised solutions are easily tested in a real context and, if the results are positive, are finally implemented.

Given the limited direct interest that the shopping public has in the whole, it is obvious not to have too high expectations of their active contribution. If they are actively deployed, you can think of stimulating participation by using compensation or raffle prizes. Even shopkeepers who do have a major interest in a lively city centre will generally not have to be overburdened. They are busy with their own business. Their time cannot be overburdened.