First, it is necessary to explain that B2B Marketing is the advertising strategy that companies adopt to sell their products or services to other companies. That's right: the end consumer is not an individual but rather another CNPJ.
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Therefore, to be successful in B2B Marketing, some behaviors need to be in line with the particularities of this model. Let's look at some differences?
See the main differences between B2B and B2C Marketing
The actions that drive these strategies make all the difference when it comes to building a relationship, but implementing them can be a huge challenge. In other words, because gmail email list they have a different customer as their focus, B2B companies need to promote their products in a different way.
For a transaction between companies to be efficient, it is necessary to invest in approaches that prove that your company has the ideal solution for the business in which they work, with the best cost-benefit on the market. In this sense, we have brought the most up-to-date perspectives for 2023, so that you can create and improve your sales strategies.
Updated research on B2B Marketing in Brazil
The survey “ The Status of B2B Marketing in Brazil 2023 ”, carried out by the Intelligenzia agency, had the participation of 386 leaders in the sector from all over the country. The results were recently released – in the same way, the data was collected and analyzed between the months of July and October.
Some of the main conclusions are:
52.2% of Marketing decision-makers say that agencies do not have the technical expertise needed to implement a digital strategy;
Technical knowledge is the main reason ( 59.7% ) for deciding to hire a supplier to operate digital strategies;
At least 52.4% of companies consider that digital marketing strategies and processes are not consolidated ;
At least 73.3% of those who responded to the survey invest in content today and 81% intend to continue with this tactic next year;
58.1% of Marketing leaders consider this practice very important for generating leads ;
LinkedIn is consolidated as the most important organic social media for 81.2% of the companies that responded to the survey.
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Check out what's going to be hot in B2B marketing next year
Trends for 2023
In addition, the survey “The Status of B2B Marketing in Brazil 2023” also reflected on the B2B Marketing trends that companies should consider for the coming year. They are:
79.1% of companies want to use data in their marketing strategy ;
60.5% said they will invest in marketing process automation ;
Events (32.6%), AI and chatbots (30.2%), use of influencers (30.2%) and presence on new social platforms (20.9%) are also on companies' radar.
Finally, the Intelligenzia agency also shared some of its bets for the next 12 months. For example:
Process automation will unite and positively influence the Marketing and Sales areas . This data crossover creates value and opportunities for B2B Marketing, with strategies for generating and recovering leads;
ABM strategies continue to grow and are increasingly the focus of companies investing in B2B Marketing. This tactic combines the work of the marketing team (generating engagement and interest) with more focused and assertive sales;
The importance of being present in the digital environment is great in B2B Marketing. B2B buyers research, learn and complete most of the purchase process online;
User experience (UX) is just as important as content and SEO metrics.
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Tell us how your company has planned for the coming year and how its strategies are in line with what was presented in this content.
