7 Eye-Catching Email Subject Lines That Will Get Your Emails Opened
Posted: Tue Dec 03, 2024 8:57 am
Email Subject Line
Why is email marketing still so important today? After all, most people now use social media, forums, and search engines to find the products and services they need.
While this is true, you don’t want to give up on using email just yet. Especially not since 59% of B2B marketers claim it’s one of the most effective channels for generating revenue.
And it’s even an effective tool for B2C marketers. Statistics reveal that consumers who purchase products via email tend to spend 138% more than those who don’t receive email offers.
However, simply sending emails won't guarantee you these results. It takes careful planning, lots of testing, segmentation, and analytics tools to get the best results.
For example, some norway phone number library businesses consider Tuesday to be the best day of the week to send emails. And others find that adding an emoji to their subject line can increase email open rates .
What you will find along your path to a successful email marketing campaign is that your subject line is everything . It is the key to enticing your subscribers to open your emails.
So, in this article, we will discuss how you can use eye-catching Email Subject Line that will get your emails opened.
Let's dive in
" As…"
Everyone is looking to learn how to do something, whether it's to advance their careers or improve their culinary skills. If you have the knowledge your target audience is looking for, leverage it in your email campaigns.
You can easily do this with a “How to…” subject line, which will attract anyone who is interested in acquiring such knowledge. For example, if you offer book publishing services, you can create an instructional email about certain tools that can help writers improve their manuscripts before submitting them to editors.
The key is to know your audience to see what kind of problems they have so you can develop email campaigns around those topics. If you can hit the nail on the head when it comes to offering value, you'll never have a problem getting your recipients to open your emails.
The next step now is to write emails that live up to your audience’s expectations!
mail
" The most effective way/tool for…"
Here's a topic that uses curiosity tied to a benefit to capture the attention and interest of your email list. Now, almost everyone is looking for a way to improve themselves and their lives.
For example, in the B2B sector, you can offer tools and tips to make their jobs easier. And in the B2C industry, you can focus on personal improvements, depending on the industry you are in.
What makes this email subject line effective is that it plays on a person’s curiosity. You’re offering an exclusive look at a top-notch solution to accomplish a goal.
Now, you can play around with your subject line depending on what you're offering. For instance, some examples of subject lines that are curious, interesting, and beneficial include:
65% of business owners struggle with time management – here's how to improve it
A question that will help you choose the best virtual assistant
Are you struggling with insomnia? Here's how to fix it now!
Again, make sure your email lives up to the promise your subject line makes, otherwise your emails will be discarded in the future as spam. Or worse, your unsubscribe rate will skyrocket.
" [First name], …"
It's amazing how effective personalization can be in an email campaign. Simply adding the recipient's name to the subject line will instantly grab their attention.
As for what you put after their name, it depends on your intention. Now you can combine this technique with any of the other subject lines listed in this article.
For example, you can use the subject line curiosity + benefit to further entice them to click through to the email. You can also use this in trigger emails to get users to revisit your website.
For example:
Janet, an item in your cart is almost out of stock!
Janet, here's a simple trick you can use to drive more traffic to your store.
Janet, here's how to maximize your ROI with Facebook ads.
The personal touch alone is enough to grab attention. But by adding clear value, you will prevent users from skipping the email. Instead, they will click through the email to get the promised benefit.
Plus, addressing your recipients by name will give your brand extra points for treating them like humans.
" 25 mistakes you're making with…"
Don't make the mistake of believing that creating a mysterious email subject line will make users curious enough to click. Most people aren't adventurous when it comes to their time, so you should make it your mission to be descriptive.
Your email subscribers should know exactly what they will get from your email simply by reading the subject line. The key is to set expectations about the content of the email.
You can do this for promotions, videos, infographics , and any other type of content you want to share. Here are a couple of examples:
15 things you didn't know about... [Infographic]
You don't want to miss this special offer (a gift for being a fan)
You don't want to miss our latest product demo [Video]
Adding words like video and offer to your subject line can substantially improve your open rates.
email marketing.
" Your order has been sent!"
Transactional emails should not be overlooked as a means of capturing your subscribers' attention. It's a great time to follow up with another offer or promotion, or even a cross-sell.
Or maybe you can direct them to your blog for some tips on how to use their newly purchased product or service.
In a transactional email, one that tells the customer that their package has shipped is a great example. At the bottom of your email, you can include a coupon code for a future purchase (limited time offer).
However, there are other transactional emails you can take advantage of, such as “Receipt of Your Recent Order.”
You'll find that many consumers are happy to receive transactional emails. It gives them a sense of satisfaction and accomplishment. Plus, it provides confirmation that they successfully completed their order.
If there's one thing we can say about online shoppers, it's that they're fanatic about receiving their products. They quickly open these emails to get their tracking number and track the delivery.
" Click on me before the spam monster catches me!
Humor – who doesn’t like it? Besides the Grinch, everyone! Adding a little humor to the mix can make your email subject lines worth clicking on.
There's something about putting a smile on a consumer's face that makes them more susceptible to you. And if you can make them laugh or giggle, you'll have them melting into your digital hands.
That's what makes funny email subject lines a must. Of course, you don't want to go overboard—go this route only if you actually have something funny to share.
Also, make sure it is related to your audience and their industry. For example:
“Baby Got (Feed)Back – How Our Clients Are Getting Beach Bodies Fast!”
On a final note: try to keep your humor within the scope of your audience. For example, you don't want to use Lord of the Rings references on an audience that isn't interested in that scene.
Language barriers can also be an issue, so keep that in mind too!
“ Your Instagram ads suck: Here’s how to change that”
When it comes to getting attention, there's nothing like controversy. The shocking and controversial headlines you see in tabloids and magazines are what help them sell.
You can use the same tactic (but less sleazy) to get the same results. For example, telling a subscriber that their Instagram ads suck.
Sure, you're attacking their methods, but by offering a solution, you'll help them see past the insult and focus on what matters most: getting better results for their advertising campaigns.
But insults aren't the only way to stir up controversy. You can also make statements that are quirky, like, "Why is your 6-year-old more digital than your CMO?"
You can even use statistics, news, and other data to make your subject line more surprising.
Start making your emails more engaging
The better you get at crafting email subject lines, the more impressive your open rates will be. So, the better you write your emails, the better your click rates will be.
Following up with an equally engaging email is critical to gaining the trust of your subscribers. This will make them more likely to open your future emails when there are unique subject lines.
Hopefully, you'll find these subject line ideas useful. Feel free to mix and match the techniques to create your own intriguing headlines.
Why is email marketing still so important today? After all, most people now use social media, forums, and search engines to find the products and services they need.
While this is true, you don’t want to give up on using email just yet. Especially not since 59% of B2B marketers claim it’s one of the most effective channels for generating revenue.
And it’s even an effective tool for B2C marketers. Statistics reveal that consumers who purchase products via email tend to spend 138% more than those who don’t receive email offers.
However, simply sending emails won't guarantee you these results. It takes careful planning, lots of testing, segmentation, and analytics tools to get the best results.
For example, some norway phone number library businesses consider Tuesday to be the best day of the week to send emails. And others find that adding an emoji to their subject line can increase email open rates .
What you will find along your path to a successful email marketing campaign is that your subject line is everything . It is the key to enticing your subscribers to open your emails.
So, in this article, we will discuss how you can use eye-catching Email Subject Line that will get your emails opened.
Let's dive in
" As…"
Everyone is looking to learn how to do something, whether it's to advance their careers or improve their culinary skills. If you have the knowledge your target audience is looking for, leverage it in your email campaigns.
You can easily do this with a “How to…” subject line, which will attract anyone who is interested in acquiring such knowledge. For example, if you offer book publishing services, you can create an instructional email about certain tools that can help writers improve their manuscripts before submitting them to editors.
The key is to know your audience to see what kind of problems they have so you can develop email campaigns around those topics. If you can hit the nail on the head when it comes to offering value, you'll never have a problem getting your recipients to open your emails.
The next step now is to write emails that live up to your audience’s expectations!
" The most effective way/tool for…"
Here's a topic that uses curiosity tied to a benefit to capture the attention and interest of your email list. Now, almost everyone is looking for a way to improve themselves and their lives.
For example, in the B2B sector, you can offer tools and tips to make their jobs easier. And in the B2C industry, you can focus on personal improvements, depending on the industry you are in.
What makes this email subject line effective is that it plays on a person’s curiosity. You’re offering an exclusive look at a top-notch solution to accomplish a goal.
Now, you can play around with your subject line depending on what you're offering. For instance, some examples of subject lines that are curious, interesting, and beneficial include:
65% of business owners struggle with time management – here's how to improve it
A question that will help you choose the best virtual assistant
Are you struggling with insomnia? Here's how to fix it now!
Again, make sure your email lives up to the promise your subject line makes, otherwise your emails will be discarded in the future as spam. Or worse, your unsubscribe rate will skyrocket.
" [First name], …"
It's amazing how effective personalization can be in an email campaign. Simply adding the recipient's name to the subject line will instantly grab their attention.
As for what you put after their name, it depends on your intention. Now you can combine this technique with any of the other subject lines listed in this article.
For example, you can use the subject line curiosity + benefit to further entice them to click through to the email. You can also use this in trigger emails to get users to revisit your website.
For example:
Janet, an item in your cart is almost out of stock!
Janet, here's a simple trick you can use to drive more traffic to your store.
Janet, here's how to maximize your ROI with Facebook ads.
The personal touch alone is enough to grab attention. But by adding clear value, you will prevent users from skipping the email. Instead, they will click through the email to get the promised benefit.
Plus, addressing your recipients by name will give your brand extra points for treating them like humans.
" 25 mistakes you're making with…"
Don't make the mistake of believing that creating a mysterious email subject line will make users curious enough to click. Most people aren't adventurous when it comes to their time, so you should make it your mission to be descriptive.
Your email subscribers should know exactly what they will get from your email simply by reading the subject line. The key is to set expectations about the content of the email.
You can do this for promotions, videos, infographics , and any other type of content you want to share. Here are a couple of examples:
15 things you didn't know about... [Infographic]
You don't want to miss this special offer (a gift for being a fan)
You don't want to miss our latest product demo [Video]
Adding words like video and offer to your subject line can substantially improve your open rates.
email marketing.
" Your order has been sent!"
Transactional emails should not be overlooked as a means of capturing your subscribers' attention. It's a great time to follow up with another offer or promotion, or even a cross-sell.
Or maybe you can direct them to your blog for some tips on how to use their newly purchased product or service.
In a transactional email, one that tells the customer that their package has shipped is a great example. At the bottom of your email, you can include a coupon code for a future purchase (limited time offer).
However, there are other transactional emails you can take advantage of, such as “Receipt of Your Recent Order.”
You'll find that many consumers are happy to receive transactional emails. It gives them a sense of satisfaction and accomplishment. Plus, it provides confirmation that they successfully completed their order.
If there's one thing we can say about online shoppers, it's that they're fanatic about receiving their products. They quickly open these emails to get their tracking number and track the delivery.
" Click on me before the spam monster catches me!
Humor – who doesn’t like it? Besides the Grinch, everyone! Adding a little humor to the mix can make your email subject lines worth clicking on.
There's something about putting a smile on a consumer's face that makes them more susceptible to you. And if you can make them laugh or giggle, you'll have them melting into your digital hands.
That's what makes funny email subject lines a must. Of course, you don't want to go overboard—go this route only if you actually have something funny to share.
Also, make sure it is related to your audience and their industry. For example:
“Baby Got (Feed)Back – How Our Clients Are Getting Beach Bodies Fast!”
On a final note: try to keep your humor within the scope of your audience. For example, you don't want to use Lord of the Rings references on an audience that isn't interested in that scene.
Language barriers can also be an issue, so keep that in mind too!
“ Your Instagram ads suck: Here’s how to change that”
When it comes to getting attention, there's nothing like controversy. The shocking and controversial headlines you see in tabloids and magazines are what help them sell.
You can use the same tactic (but less sleazy) to get the same results. For example, telling a subscriber that their Instagram ads suck.
Sure, you're attacking their methods, but by offering a solution, you'll help them see past the insult and focus on what matters most: getting better results for their advertising campaigns.
But insults aren't the only way to stir up controversy. You can also make statements that are quirky, like, "Why is your 6-year-old more digital than your CMO?"
You can even use statistics, news, and other data to make your subject line more surprising.
Start making your emails more engaging
The better you get at crafting email subject lines, the more impressive your open rates will be. So, the better you write your emails, the better your click rates will be.
Following up with an equally engaging email is critical to gaining the trust of your subscribers. This will make them more likely to open your future emails when there are unique subject lines.
Hopefully, you'll find these subject line ideas useful. Feel free to mix and match the techniques to create your own intriguing headlines.