Diversifying platforms and content
Posted: Tue Dec 03, 2024 9:10 am
Staying educated about new technology
B2B companies will continue to encounter new marketing technologies throughout 2023. Whether brands choose to adopt them into their practices is entirely up to them, but understanding what each B2B marketing trend isand how it stands to change the current ways of things is essential.
For example, recent technological advances in marketing may:
Leverage AI for increased content volume and production efficiency
Demand increased diversification of digital assets designed for specific platforms
Affirm the need for human intelligence and collaboration in marketing conversations
Simply put, today’s brands should maintain eye contact with emerging technologies to austria business email list develop marketing strategies that are as impactful and cost-effective as possible. Let’s dive deeper into the technological demands for a marketing campaign in 2023.
#4 Diversifying platforms and content
As newer social media platforms (like TikTok) continue to grow, brands must evolve their B2B content marketing to keep up. But that doesn’t mean making content for every possible platform. In 2023, social media users are paying particular attention to marketing efforts that embrace the varying contexts of different platforms to create content that resonates with users.
To demonstrate what users are looking for when they turn to social media in 2023, let’s compare two popular social media marketing platforms: Instagram and TikTok.
Instagram users are increasingly engaged with content posted on Stories. In fact, 62% of users are more interested in a B2B business after engaging with its Stories content on the platform.4
TikTok users are primarily using the platform for a daily dose of joy or community-building. As such, they expect a B2B brand on the platform to produce advertising material that serves these primary functions.5
B2B companies will continue to encounter new marketing technologies throughout 2023. Whether brands choose to adopt them into their practices is entirely up to them, but understanding what each B2B marketing trend isand how it stands to change the current ways of things is essential.
For example, recent technological advances in marketing may:
Leverage AI for increased content volume and production efficiency
Demand increased diversification of digital assets designed for specific platforms
Affirm the need for human intelligence and collaboration in marketing conversations
Simply put, today’s brands should maintain eye contact with emerging technologies to austria business email list develop marketing strategies that are as impactful and cost-effective as possible. Let’s dive deeper into the technological demands for a marketing campaign in 2023.
#4 Diversifying platforms and content
As newer social media platforms (like TikTok) continue to grow, brands must evolve their B2B content marketing to keep up. But that doesn’t mean making content for every possible platform. In 2023, social media users are paying particular attention to marketing efforts that embrace the varying contexts of different platforms to create content that resonates with users.
To demonstrate what users are looking for when they turn to social media in 2023, let’s compare two popular social media marketing platforms: Instagram and TikTok.
Instagram users are increasingly engaged with content posted on Stories. In fact, 62% of users are more interested in a B2B business after engaging with its Stories content on the platform.4
TikTok users are primarily using the platform for a daily dose of joy or community-building. As such, they expect a B2B brand on the platform to produce advertising material that serves these primary functions.5