Notion has grown from one million users in 2019 to 20 million users today . And it is not surprising that a tool as useful as Notion is among the favorites of members of the B2B Marketers community according to our TOP 50 ranking of tools. Here we tell you what Notion is and how to use this tool for your day-to-day B2B marketing activity.
What is Notion ?
Notion is an online tool for project management and organization that brings together several elements, as a kind of “everything in one place .” From calendars, to-do lists, to tracking items for individuals who use this application to stay organized, beyond work.
Depending on the use, there are different plans available: for algeria whatsapp number data 5 million companies, small businesses and the free option for individuals. It is also available for both Mac and Windows and so that you can continue managing your tasks even when you are not in front of the computer, you can download the app for your mobile phone.
Notion is designed for multiple people to interact, collaborate, and share task management. This way, the entire team can be connected and aware of the status of each task, edit, make comments, and finally complete the projects that are worked on together.
Here I leave you a video tutorial by Elena Madrigal that will serve as an introduction to the Notion space
How to use Notion in B2B marketing : 10 templates to help you
Notion offers a wealth of options for managing tasks and projects. Its template gallery is a good starting point to understand how far you can use the tool.
Planning your content calendar
Many B2B marketers have turned to Notion as an alternative for managing and organizing content calendars and campaigns. Its calendar template is very useful for this use case, but the possibility of introducing custom fields to tag each piece of content by author, objective, format, SEO keyword, etc. is also very helpful.
One of the advantages of Notion is the ease with which you can change the display of your calendar to another type of view, such as a table. This way you can follow the evolution of your content calendar, filter according to your preferences at that moment and get a global view of the editorialization based on objectives, formats or other criteria.
Here is an example of B2B Marketers' content calendar
Develop content guides
An essential part of any B2B marketing strategy is the creation of content, targeted at different audiences and platforms. Notion allows the creation of documents such as production guides, blog post drafts, podcast scripts, and social media copy. Working on your content through Notion will allow you to easily share and develop collaborative processes between different members of the same team.
A good example of a podcast production guide is the one by Ian Smith and Amanda Danells-Bewley from the podcast Days podcast. On this Notion page they develop a very complete guide for collaborators interested in participating in their podcast series: https://j.mp/days-briefing
