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What are the benefits obtained with Lead Champion?

Posted: Tue Dec 03, 2024 9:19 am
by mahindra
Lead Champion shows how 12% of the companies on the list visited the Together website, 17% of which requested a DEMO. These numbers far exceed any other strategy adopted: ABM is the right way to go for us.

The benefits, as stated by Stefani Marchese, have been visible in terms of traffic generated on the website and requests for further information on the Together product.

Out of a target of approximately 230 Enterprise users, Together received 2 DEMO requests (start of the comparison on the Sales side) from companies on the list.

Lead Champion discover is used by the Marketing Manager for the monitoring phase of ABM strategies while the Business Development Manager takes care of commercial development actions.

Why would you recommend Lead Champion?
We invest budgets in strategies to promote our brand through different ghana phone number library channels. We therefore find it very useful to be able to know which potential client companies actually visit our site looking for solutions. In this way we can be more effective in analyzing our traffic and consequently in producing content. Thanks to the use of intelligent pop-up forms we have also managed to improve the conversion rate in the different stages of lead generation.

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Through Account Based Marketing we have managed to unify the different efforts, both as marketing and sales, and have a single strategy and a common vision. We are getting great results.

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