Let Recipients Control Their Email Preferences
Posted: Tue Dec 03, 2024 9:59 am
Even if someone subscribed to your email list with enthusiasm, they may forget they signed up at all if you don’t reach out consistently. After a few months of not hearing from you, your next email campaign can leave them usa business email list wondering who you are and why you’re contacting them.
You can avoid this awkward situation by:
Sending a Welcome email as soon as you’ve added a new recipient to your list
Engaging your audience with automation emails
Following up with subsequent emails on a consistent schedule going forward
By keeping in touch, you’ll always be fresh in your recipients’ minds. You’ll also get them used to hearing from you on a regular basis.
#6 Employ Strategic Segmentation
As your email list grows, it may become harder to pinpoint what your audience wants from your email relationship. Not all of your recipients will desire the same type of content or frequency of communication.
By segmenting your email list into thoughtful sub-groups, you can deliver tailored content that’s more likely to please your growing audience. In turn, you’ll reduce the chances of getting thrown in the spam folder or having people unsubscribe.
You can segment your audience by:
Engagement level
Demographics
Interests
Position in your sales funnel
Design your sequences and broadcasts with the needs of these different audiences in mind
You can avoid this awkward situation by:
Sending a Welcome email as soon as you’ve added a new recipient to your list
Engaging your audience with automation emails
Following up with subsequent emails on a consistent schedule going forward
By keeping in touch, you’ll always be fresh in your recipients’ minds. You’ll also get them used to hearing from you on a regular basis.
#6 Employ Strategic Segmentation
As your email list grows, it may become harder to pinpoint what your audience wants from your email relationship. Not all of your recipients will desire the same type of content or frequency of communication.
By segmenting your email list into thoughtful sub-groups, you can deliver tailored content that’s more likely to please your growing audience. In turn, you’ll reduce the chances of getting thrown in the spam folder or having people unsubscribe.
You can segment your audience by:
Engagement level
Demographics
Interests
Position in your sales funnel
Design your sequences and broadcasts with the needs of these different audiences in mind