How to get backlinks [8 link building strategies & email templates]
Posted: Tue Dec 03, 2024 10:28 am
Backlinks are one of the best assets in your SEO strategy. Plus it's one of the most important factors in the Google algorithm to discover your content and rank it high.
On the other hand, backlink outreach is also one of the most difficult topics in outreach campaigns.
In this article, you'll learn how to facilitate links with 8 different backlink strategies and link building email templates to inspire your next backlink outreach.
What is a backlink?
A backlink is a link from another website to yours. For example, this blog article mentions one of lemlist blog articles with the anchor text “follow-up”.
What is a backlink
Why are backlinks important?
First, if you place your backlinks on relevant websites in your industry, you build credibility and bring qualified traffic to your website.
On top of that, each backlink sends a positive signal to Google that your content is credible and useful. Think of it as other people putting in a good word for you.
Why Backlinks Are Important
Down the road, each backlink helps you improve your rankings and drive more traffic .
To truly understand the dynamics of backlinks, you need to understand what types exist out there. Starting with…
Do-follow & no-follow backlinks
Do-follow are the ones that will get you the SEO juice you're looking for.
No-follow links won't bring SEO benefits, but they can still bring qualified traffic. If placed strategically, of course.
From an SEO standpoint, you should always go for do-follow backlinks. However, bear in mind that you need both types of backlinks to win in the long run.
So if somebody can offer a no-follow backlink only, take it. They're still argentina phone number list meaningful for traffic and reputation.
To verify the type of backlink, you can inspect the element directly on your browser with a right-click.
If you see a rel=”nofollow” attribute in the HTML, that link is a no-follow. Otherwise, you got yourself a do-follow link.
What is a backlinks - nofollow
Also, bear in mind that not all backlinks are positive. The ones coming from untrusted and questionable sources can impact your SEO negatively. Especially if they've been penalized by Google (or other search engines) in the past.
The best way to defend and keep your website healthy is to run a quick backlink audit from time to time, filter new ones and keep an eye on who's linking to your real estate.
Keep an eye on:
Low Domain Authority, Trust and Citation Flows
High Spam Score
100+ outbound links to one single page
The domain isn't indexed by Google
If you identify these, and they will come like winter does, don't sweat it. Delete them by following Google's Disavow Process .
Internal linking strategy
Internal backlinks are links from one page on your website to another. In other words, both pages belong to your domain.
Do they have an impact on SEO?
Yes! And they are quite important as Google discovers new content thanks to them when they crawl pages which are already known.
Internal linking also assists in putting a hierarchical structure of a website, thus allowing the spread of link equity around websites.
Like for any other backlinks, anchor matters, so choose them wisely.
Pages without any internal links are called orphan pages. To identify them you can use an SEO tool, but you also have a free option in Google Search Console.
Just go to the Links section in the left menu and choose internal links list. Then, organize the list to show the pages with the lowest number of internal links first.
Ahrefs put together a wonderful piece on the ABCs of internal linking , if you need an in-depth guide.
On the other hand, backlink outreach is also one of the most difficult topics in outreach campaigns.
In this article, you'll learn how to facilitate links with 8 different backlink strategies and link building email templates to inspire your next backlink outreach.
What is a backlink?
A backlink is a link from another website to yours. For example, this blog article mentions one of lemlist blog articles with the anchor text “follow-up”.
What is a backlink
Why are backlinks important?
First, if you place your backlinks on relevant websites in your industry, you build credibility and bring qualified traffic to your website.
On top of that, each backlink sends a positive signal to Google that your content is credible and useful. Think of it as other people putting in a good word for you.
Why Backlinks Are Important
Down the road, each backlink helps you improve your rankings and drive more traffic .
To truly understand the dynamics of backlinks, you need to understand what types exist out there. Starting with…
Do-follow & no-follow backlinks
Do-follow are the ones that will get you the SEO juice you're looking for.
No-follow links won't bring SEO benefits, but they can still bring qualified traffic. If placed strategically, of course.
From an SEO standpoint, you should always go for do-follow backlinks. However, bear in mind that you need both types of backlinks to win in the long run.
So if somebody can offer a no-follow backlink only, take it. They're still argentina phone number list meaningful for traffic and reputation.
To verify the type of backlink, you can inspect the element directly on your browser with a right-click.
If you see a rel=”nofollow” attribute in the HTML, that link is a no-follow. Otherwise, you got yourself a do-follow link.
What is a backlinks - nofollow
Also, bear in mind that not all backlinks are positive. The ones coming from untrusted and questionable sources can impact your SEO negatively. Especially if they've been penalized by Google (or other search engines) in the past.
The best way to defend and keep your website healthy is to run a quick backlink audit from time to time, filter new ones and keep an eye on who's linking to your real estate.
Keep an eye on:
Low Domain Authority, Trust and Citation Flows
High Spam Score
100+ outbound links to one single page
The domain isn't indexed by Google
If you identify these, and they will come like winter does, don't sweat it. Delete them by following Google's Disavow Process .
Internal linking strategy
Internal backlinks are links from one page on your website to another. In other words, both pages belong to your domain.
Do they have an impact on SEO?
Yes! And they are quite important as Google discovers new content thanks to them when they crawl pages which are already known.
Internal linking also assists in putting a hierarchical structure of a website, thus allowing the spread of link equity around websites.
Like for any other backlinks, anchor matters, so choose them wisely.
Pages without any internal links are called orphan pages. To identify them you can use an SEO tool, but you also have a free option in Google Search Console.
Just go to the Links section in the left menu and choose internal links list. Then, organize the list to show the pages with the lowest number of internal links first.
Ahrefs put together a wonderful piece on the ABCs of internal linking , if you need an in-depth guide.