Linking a member site with a customer management database
Posted: Wed Jan 29, 2025 5:53 am
Download the document Measures taken with the CRM system We periodically sent information via email newsletters and LINE to customers who wanted to receive information and customers who had registered in past campaigns. However, because the target audiences of email newsletters and LINE are different, it was important to use them differently as follows. Newsletter LINE Features There are many core fans Many are casual customers Contents Brand Specific Information General product and service information frequency Once a month About four times a month For the LINE distribution, the entire team considered how to present the product in a way that would have an impact that was in line with the characteristics of LINE.
We also distributed the product. We used both email and ukraine telegram database LINE for new product information. Benefits gained from CRM system From marketing measures using email and LINE to creating forms, related tasks can now be managed in the same system. In addition, by sending segments based on customer registration information, we can send email newsletters that interest each customer, which has helped us to improve communication with customers. The results of email newsletter and LINE distribution can be checked in reports, so it is also attractive that improvements can be made accurately using the PDCA cycle.
In addition to email newsletters, LINE is also becoming more common as a customer relationship management measure. When combining the two, it is recommended to use them according to the readership, as in the case of this company. Please refer to the following article for the company's case study of the CRM system implementation, including the communication strategy using email and LINE. [Case Study] Achieving effective communication with customers through email and LINE [Case Study] Achieving effective communication with customers through email and LINE [BtoB] Case study of Intage Inc.
We also distributed the product. We used both email and ukraine telegram database LINE for new product information. Benefits gained from CRM system From marketing measures using email and LINE to creating forms, related tasks can now be managed in the same system. In addition, by sending segments based on customer registration information, we can send email newsletters that interest each customer, which has helped us to improve communication with customers. The results of email newsletter and LINE distribution can be checked in reports, so it is also attractive that improvements can be made accurately using the PDCA cycle.
In addition to email newsletters, LINE is also becoming more common as a customer relationship management measure. When combining the two, it is recommended to use them according to the readership, as in the case of this company. Please refer to the following article for the company's case study of the CRM system implementation, including the communication strategy using email and LINE. [Case Study] Achieving effective communication with customers through email and LINE [Case Study] Achieving effective communication with customers through email and LINE [BtoB] Case study of Intage Inc.