Discover your competitors' advertising strategies with Semrush Display Advertising

[JoynobAkter]

Display advertising is plagued by two controversial myths that are hard to die. There are those who think display campaigns are a "gun and pray" thing, and there are those who think "too many settings, I'll never have enough time to dig into them."

However, display advertising shows increasing popularity year after year, and we can the benefits of using our teacher database see that marketers are getting good profits from this channel .

One of the ways to avoid budget leakage in display campaigns is competitive analysis.

Whether you are planning your first campaign or want to improve your current campaigns, here you will find valuable insights that will add value to your advertising strategy.

Advertising Strategies: Where to Start
SEMrush Display Advertising tool Display Advertising reports provide data on a domain’s use of online display ads, allowing you to study top competitors’ banners and text ads served through Google Ads. There are two options you can choose from to start your research:

Enter a domain in the search bar

Type any word or phrase to search for ads with a specific keyword.
Ad formats
There are different types of ads in the Google Display Network: text, image, rich media, etc. By analyzing which format is used most often by competitors , you can get an idea of ​​the most successful ad types in your niche.

In SEMrush, ads found on publisher websites are divided into three categories:

Media: Ads containing only images (static or dynamic)

HTML Ads: Responsive ads containing both images and text blocks

Text: Responsive ads containing only text

Search by domain
We used the Ad Competitors and Keyword Ad History reports to find potential competitors in the Google Display Network for bicyclewarehouse.com. Let's take a look at one of them, bikesdirect.com, and see the percentage of ads this domain has placed in GDN (since 2013):

Display advertising search by domain

Additionally, to see the breakdown of current ads, we'll go to the "Ads" tab and get an overview of how things have changed over the last 30 days.