SEO Audit for Wordpress: Practical Guide for a Perfect Restyling
Posted: Sat Feb 01, 2025 3:40 am
I often take on projects that have already started, where the client has had a bad experience with the old agency and therefore entrusts me with the task of carrying out a complete restyling of the website .
When I tackle this kind of activity, the first thing I try to make the client understand is that doing a restyling is a very complex activity . In his imagination he expects that it is enough to just put "site under purchase shareholder database construction", redesign a new layout and maybe dust off some content... eh, if only it were that simple! Unfortunately we are in the real world and many times we SEOs in the sector have to patch up the "horrors" of some improviser on duty.
It is essential to take the time to carry out a complete analysis of the SEO aspects of the website (more commonly called SEO audit). The SEO Audit is a document where all the critical issues, where there are, related to the SEO factors on page and off page are reported.
A very small aside on on-page and off-page factors:
On Page: indicates the SEO optimization within the website, such as meta tags (title, description), sitemap, etc.
If you're looking for a quick way to do a detailed audit of your site, you can use the SEMrush On-Page SEO Checklist .
Off Page: indicates the factors external to the website that help increase its popularity such as backlinks, citations, mentions, etc.
Here is an interesting article about new external signals: Off-site optimization: link building and social media .
In this post I would like to share with you my strategy to carry out a professional SEO audit of a website created using the Wordpress CMS. Why did I choose Wordpress? Simply because I work exclusively on this platform and almost all the projects I follow are created with WP.
When I tackle this kind of activity, the first thing I try to make the client understand is that doing a restyling is a very complex activity . In his imagination he expects that it is enough to just put "site under purchase shareholder database construction", redesign a new layout and maybe dust off some content... eh, if only it were that simple! Unfortunately we are in the real world and many times we SEOs in the sector have to patch up the "horrors" of some improviser on duty.
It is essential to take the time to carry out a complete analysis of the SEO aspects of the website (more commonly called SEO audit). The SEO Audit is a document where all the critical issues, where there are, related to the SEO factors on page and off page are reported.
A very small aside on on-page and off-page factors:
On Page: indicates the SEO optimization within the website, such as meta tags (title, description), sitemap, etc.
If you're looking for a quick way to do a detailed audit of your site, you can use the SEMrush On-Page SEO Checklist .
Off Page: indicates the factors external to the website that help increase its popularity such as backlinks, citations, mentions, etc.
Here is an interesting article about new external signals: Off-site optimization: link building and social media .
In this post I would like to share with you my strategy to carry out a professional SEO audit of a website created using the Wordpress CMS. Why did I choose Wordpress? Simply because I work exclusively on this platform and almost all the projects I follow are created with WP.