Email and SMS: 7 Summer Marketing Strategies to Be Effective Even Under the Umbrella
Posted: Sat Feb 01, 2025 3:47 am
In July and August, summer arrives, not only for customers, but also for email marketing.
The decline is physiological , both from the point of view of shipments and performance: brands give in to the holiday mood, convinced that it is the customers who do not want to hear about offers, promotions, and sales opportunities.
This is not the case, and with this post we want to convince you to work in the opposite direction, that is, by implementing sending strategies and plans that, by intertwining emails and SMS , allow you to cultivate relationships with purchase shareholder database customers and potential customers even in the summer months.
On the other hand, the detachment between brands and recipients during the summer months was justifiable once, when the only point of access to the network was the desktop computer. Today the device par excellence is the mobile , which accompanies us constantly, during the working days of January or on the beach in August on an island in Greece. It may seem like a banal consideration, yet it is a fundamental perspective through which to look at Email Marketing in the summer months.
Today, the months of July and August can be a great opportunity to make inroads among customers and prospects, taking advantage of the low turnout in recipients' inboxes. Here are some strategic musts.
The decline is physiological , both from the point of view of shipments and performance: brands give in to the holiday mood, convinced that it is the customers who do not want to hear about offers, promotions, and sales opportunities.
This is not the case, and with this post we want to convince you to work in the opposite direction, that is, by implementing sending strategies and plans that, by intertwining emails and SMS , allow you to cultivate relationships with purchase shareholder database customers and potential customers even in the summer months.
On the other hand, the detachment between brands and recipients during the summer months was justifiable once, when the only point of access to the network was the desktop computer. Today the device par excellence is the mobile , which accompanies us constantly, during the working days of January or on the beach in August on an island in Greece. It may seem like a banal consideration, yet it is a fundamental perspective through which to look at Email Marketing in the summer months.
Today, the months of July and August can be a great opportunity to make inroads among customers and prospects, taking advantage of the low turnout in recipients' inboxes. Here are some strategic musts.