SMS for universities: how to use messaging for marketing?
Posted: Thu Apr 17, 2025 10:30 am
The use of SMS messaging by universities offers a quick and accessible way to communicate with students, faculty, and guardians. With open rates exceeding 90%, SMS is recommended for sending enrollment reminders, payment deadlines, schedule changes, event announcements, and motivational messages.
It can be used manually or automatically, with mass sending scheduled according to the institution's needs. One of the major differences is the integration via API , which allows the academic management system to be connected to the messaging service, automating processes such as enrollment confirmation or monthly fee collection.
This integration reduces manual work, increases the accuracy of information and improves the student experience. Furthermore, SMS is inclusive, as it does not depend on the internet or applications, reaching all student profiles.
And of course, in today's article, we'll talk more about the use of SMS for universities and education, coming with Disparo Pro .
What can universities communicate via SMS?
SMS is a tool for education , being used to send rcs data iran enrollment reminders, notifications about payment deadlines, security alerts, invitations to events, changes in class schedules and even motivational messages to maintain student engagement.
The great advantage lies in the simplicity and objectivity of the content, allowing students to receive information directly on their cell phones, without the need to access emails or academic platforms.
Furthermore, SMS can be used to reinforce administrative actions, such as collections, requests for pending documents and confirmation of attendance at events and tests.
See how to use SMS to recruit students .
Does SMS work better than email for urgent notices?
Yes, and with great advantages. SMS has an extremely high open rate — around 98% , and most messages are read within 3 minutes of being received.
This makes it useful for situations where information needs to be read quickly, such as sudden room changes, class cancellations, opening or closing of registrations, and campus security notices.
Email, although useful for more complete and detailed communications, is often ignored or read late, compromising the effectiveness of the message in urgent situations.
What is the advantage of SMS in communicating with students?
Check out the main benefits of using SMS for universities below:
Direct communication and high reading rate
SMS is one of the communication tools with the highest opening rate: more than 90% of messages are read within three minutes of being sent.
This ensures that important information reaches the student quickly, without depending on them opening a specific application or having access to the internet.
Digital inclusion and accessibility
Unlike emails or instant messaging apps, SMS works on any cell phone model, even the simplest ones, and does not depend on the internet.
Therefore, it ensures that communication is accessible to all students, regardless of their socioeconomic status or geographic location. The digital inclusion provided by SMS is a differentiator for institutions that value equality in access to information.
Reduction in default
One of the most strategic uses of SMS is sending reminders about monthly payments. Often, late payments are simply due to forgetfulness, and a clear message sent at the right time can prevent this problem.
By sending automated reminders, universities can reduce defaults and improve financial organization, both for the institution and for the students themselves.
Check out our complete guide on how to create an SMS campaign .
Support for retention and combating evasion
School dropout is one of the biggest challenges faced by higher education institutions. SMS directly addresses this issue by keeping students engaged and informed.
Motivational messages, deadline reminders, study tips, invitations to academic events and personalized communications help to build a bond between the student and the university. This communication strengthens the feeling of belonging and is crucial to the student's continued presence at the institution.
Optimization of academic management
By integrating SMS sending with the university's academic management system, it is possible to automate a series of operational tasks.
It can be used manually or automatically, with mass sending scheduled according to the institution's needs. One of the major differences is the integration via API , which allows the academic management system to be connected to the messaging service, automating processes such as enrollment confirmation or monthly fee collection.
This integration reduces manual work, increases the accuracy of information and improves the student experience. Furthermore, SMS is inclusive, as it does not depend on the internet or applications, reaching all student profiles.
And of course, in today's article, we'll talk more about the use of SMS for universities and education, coming with Disparo Pro .
What can universities communicate via SMS?
SMS is a tool for education , being used to send rcs data iran enrollment reminders, notifications about payment deadlines, security alerts, invitations to events, changes in class schedules and even motivational messages to maintain student engagement.
The great advantage lies in the simplicity and objectivity of the content, allowing students to receive information directly on their cell phones, without the need to access emails or academic platforms.
Furthermore, SMS can be used to reinforce administrative actions, such as collections, requests for pending documents and confirmation of attendance at events and tests.
See how to use SMS to recruit students .
Does SMS work better than email for urgent notices?
Yes, and with great advantages. SMS has an extremely high open rate — around 98% , and most messages are read within 3 minutes of being received.
This makes it useful for situations where information needs to be read quickly, such as sudden room changes, class cancellations, opening or closing of registrations, and campus security notices.
Email, although useful for more complete and detailed communications, is often ignored or read late, compromising the effectiveness of the message in urgent situations.
What is the advantage of SMS in communicating with students?
Check out the main benefits of using SMS for universities below:
Direct communication and high reading rate
SMS is one of the communication tools with the highest opening rate: more than 90% of messages are read within three minutes of being sent.
This ensures that important information reaches the student quickly, without depending on them opening a specific application or having access to the internet.
Digital inclusion and accessibility
Unlike emails or instant messaging apps, SMS works on any cell phone model, even the simplest ones, and does not depend on the internet.
Therefore, it ensures that communication is accessible to all students, regardless of their socioeconomic status or geographic location. The digital inclusion provided by SMS is a differentiator for institutions that value equality in access to information.
Reduction in default
One of the most strategic uses of SMS is sending reminders about monthly payments. Often, late payments are simply due to forgetfulness, and a clear message sent at the right time can prevent this problem.
By sending automated reminders, universities can reduce defaults and improve financial organization, both for the institution and for the students themselves.
Check out our complete guide on how to create an SMS campaign .
Support for retention and combating evasion
School dropout is one of the biggest challenges faced by higher education institutions. SMS directly addresses this issue by keeping students engaged and informed.
Motivational messages, deadline reminders, study tips, invitations to academic events and personalized communications help to build a bond between the student and the university. This communication strengthens the feeling of belonging and is crucial to the student's continued presence at the institution.
Optimization of academic management
By integrating SMS sending with the university's academic management system, it is possible to automate a series of operational tasks.