Enhanced Trust and Credibility
Posted: Sun Apr 20, 2025 9:59 am
Unlike search ads, which rely on text and appear only when users search for specific keywords, display ads focus on imagery and are shown to users while they browse the web, whether they’re shopping, reading blogs or watching videos.
Display ads are ideal when it comes to brand awareness and fronk oil email list retargeting. They’re perfect for staying top-of-mind with people who’ve interacted with your business or for introducing your brand to a broader audience.
Such ads, like Google display ads, are notorious for attracting accidental clicks or being ignored altogether due to “banner blindness” (when people subconsciously overlook ads on a page).
To manage this problem:
• Target the right audience. Use audience segmentation tools to ensure your ads are seen by people most likely to care about your offer.
Display ads are ideal when it comes to brand awareness and fronk oil email list retargeting. They’re perfect for staying top-of-mind with people who’ve interacted with your business or for introducing your brand to a broader audience.
Such ads, like Google display ads, are notorious for attracting accidental clicks or being ignored altogether due to “banner blindness” (when people subconsciously overlook ads on a page).
To manage this problem:
• Target the right audience. Use audience segmentation tools to ensure your ads are seen by people most likely to care about your offer.