Data security: our commitment to customer privacy!

[rabiakhatun785]

The security of customer data is essential for any business. Here at Tau Marketing, we take this responsibility very seriously and are constantly looking for ways to improve our security protocols. Protecting our customers’ confidential information is a priority for us, as we know how important trust and privacy are.

We are always aware of the best practices and technologies available to ensure that our customers' data is secure in all interactions they have with us.

In this blog post, we will discuss the importance of data security and how we are committed to maintaining the integrity and confidentiality of the information honduras mobile database entrusted to us. After all, data security is not just a technical concern, but also a matter of trust and respect for our customers. Join us on this journey of protection and transparency!

Why is data security a priority?
A data breach can have serious consequences, affecting not only the company’s reputation but also the trust of its customers. Imagine the negative impact that a security breach can cause: loss of sensitive data, leaking of confidential information and even the exposure of customers’ personal data. These situations not only damage the company’s image in the eyes of the public, but can also result in lawsuits and huge fines, especially with the implementation of the General Data Protection Law (LGPD).

To give you an idea, in 2023, the National Data Protection Agency (ANPD), responsible for monitoring and applying sanctions to companies that fail to comply with the LGPD, applied the first fine to a company, in the amount of more than R$14,000.00.

The biggest problem was not the fine the company received, but the damage to its reputation. If you do some research, you will see that the company's CNPJ is currently ineligible, and this occurred precisely after it was subject to sanctions from the ANPD.

This result is certainly not a mere coincidence and the impacts for the offending company were devastating.

Look at this other recent fact:

According to IBM's “Cost of a Data Breach Report 2023”, over 3 years, the costs of data breaches, which can occur through hacker attacks and other types of cyber incidents, reached a 15% increase.

This number is expected to increase in 2024. Therefore, invest in the digital security of your business.

51% of organizations plan to increase investments in information and digital security, due to an incident they suffered.

We have two important points here:

One of your competitors is probably part of the 51% who plan to invest (or are already investing) in IT (Information Security) and digital security; this generates a competitive advantage for them.
Don’t wait for a cyber incident to occur before investing in digital security. This can cost much more than investing in prevention. Prevention is better than cure. Prevent and protect your business TODAY!
To check out more information from the IBM report, click here and access

Therefore, investing in robust security measures and ensuring the protection of your company’s and your customers’ data should be a top priority. After all, trust is one of the fundamental pillars for the success of any business, and data security plays an essential role in building and maintaining that trust. Don’t wait until it’s too late to act, protect your company and the trust of your customers.