Adding related words also helps

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A good way to understand the difference between synonyms and related keywords is to perform a Google search. The suggested searches that appear in the drop-down menu are LSI keywords:

lsi keywords examples
What are the benefits of using LSI keywords?
As I mentioned in the introduction, there are hundreds of thousands of Google latvia phone number lead queries performed each year that have never been searched. Google has made improvements to its algorithm to factor in context so that it can better understand related keywords. Google said:

LSI keywords new searches on Google
Source

Incorporating LSI keywords into your content boosts the contextuality of your content and yields SEO benefits:

They boost your website’s ranking in search engines: Sprinkling LSI keywords throughout your text helps search engines to understand your page and boost its ranking power.
Semantic keywords improve your content’s relevance: to ensure you don’t overload your content with keywords, aka keyword stuffing.