According to CMO. by Adobe, total online sales for holiday 2016 were over $90 billion. and if you’ve been toying with the idea of an online shopping option for your customers, you should make sure you can provide a few perks to ensure the experience is optimal.
According to Marketing Charts, there are a few things that are important to offer in addition to your online shopping options:
Live Chat. According to Marketing Charts, “Some 42% see live belarus whatsapp number data 5 million chat as an important customer service option when shopping online…Close behind, 37% feel that the ability to ask questions via live chat is important when they’re searching for and selecting products online.” This customer service tool is difficult to offer, especially for small businesses without available staff; however, you can always outsource live chat if you have the funds.
Email Options. Marketing Charts reports that “…email (55%) is the most likely to be considered important by consumers when shopping online. Onsite questions and answers (45%) and frequently asked questions (45%) are also considered important by many while shopping online, while fewer (23%) look to social media as a customer service option.” The ability for customers to contact you via email and live chat options are important customer service tools. Providing one option or the other is sufficient and will help supplement your online shopping process.
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