If you just want to have brand awareness

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The first option that shows up at the top is popular content worldwide. and you want your videos to be placed on what is trending on YouTube at the time, this is now one of the new selections that you can add to your video campaigns. Besides popular content, we can see very specific topics that are part of these video lineups, as well as the countries that these lineups belong in. Just a few examples include:

Sports
TV Genres
Plenty of others including subcategories under the ones I mentioned.
Website placement targeting
With website targeting I can type in specific URLs and also use keywords to see malaysia phone number lead results of websites that are part of Google’s Display Network. In the image below, I just typed in baseball. It is extremely important that you understand that these are all websites that are part of Google’s Display Network. Now what Google does not tell you is that just because these websites are part of the Display Network, it does not mean that these websites have video ad placements. This is where I’ve seen accounts waste a ton of money.



youtube ads placement targeting website placements
As you can see above with the selection options, there’s a short text explanation on how these placements may appear, but it’s still kind of vague. If you do, however, go to the Google Ads help page on targeting options for video ads, you can get more details on what this notification means. Google lets advertisers know that when you add Google Display Network placements, your ad may still run on all eligible locations on YouTube and vice versa.