Did you know that recommendations

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from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in Advertising Report. Because we take the advice of the people we know and trust when it comes to purchasing decisions, a new form of social media content generation is being explored by brands big and small. User generated content (UGC) is content that’s created by social media users and support a brand’s product or service.

According to Hubspot, “UGC is particularly prevalent on canada whatsapp number data 5 million Instagram, where brands can easily repost and regram UGC from users’ accounts. And it’s worthwhile for brands to do this — 76% of individuals surveyed said they trusted content shared by “average” people more than by brands, and nearly 100% of consumers trust recommendations from others.”

The great thing about user generated content is that it can be utilized by small businesses, it’s free, and it requires little to no effort. A great example of a Maine-based company using UGC is L.L. Bean. Photos of their products are great, of course, but photos of people using them is even better.