The biggest point of order here is to ensure

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Facebook collections ads are great if you’re using a catalog of your products.

When selecting format, choose “Collection,” then you’ll be prompted to create a custom experience either using a template, by customizing from scratch, or, as you can see below, you can choose “Dynamic Formats and Creative” and Facebook will dynamically help build collections for you.

Facebook dynamic ad formats
You can then customize how your text is displayed to the user in a way that will malta phone number lead apply to all products in your catalog.

If this is used in combination with the catalog sales campaign objective, you can use dynamic product ads to retarget users based on the products they’ve viewed and engaged with on your website, making your ads even more relevant.

your catalog is up to date.

Your collection and dynamic remarketing ads (which we’ll cover here in a second) can only be as good as your catalog. If your catalog is out of date, then your ads will be too and you run the risk of giving your audience a bad user experience.