GetResponse: a complete and attractive emailing software

[nusaibatara]

GetResponse is a solution that allows you to fully manage your email campaigns (newsletters, transactional emails, etc.). While its features go far beyond that, this is the main reason why GetResponse stands out in the world of web marketing solutions.

GetResponse's origins lie in germany phone number data Poland, in the beautiful city of Gdańsk . The company officially launched in 1998 under the leadership of its founder, Simon Grabowski, who had already created an autoresponder in 1997. It was therefore in the early days of the internet, long before the arrival of social networks, that GetResponse was born.

Over time, the company gradually grew by expanding its team and creating dozens and then hundreds of email templates.

In 2010, GetResponse became a global company with offices located around the world and over 100 employees.

GetResponse HQ
GetResponse HQ
After 15 years of evolving in email marketing, it began offering marketing automation (2016) and then the creation of conversion funnels (2019). Since 2021, GetResponse has also offered a website creation tool.

In just over 20 years, GetResponse has become a complete solution for managing marketing campaigns and optimizing your online presence.

In 2021, the company had nearly 400 employees, 350,000 customers in 183 countries and offered a GDPR-compliant solution , integrable with hundreds of third-party tools and translated into 26 languages.

In summary, GetResponse helps its users in several ways:

Digitization of activity
Audience development
Engagement and retention of existing customers
Increase in online sales
I think it's a reliable and reliable solution that you can use to grow your business. Now that we've got a basic understanding of GetResponse, let's dive into the nitty-gritty.

GetResponse logo
Discover GetResponse and all its features
To visit
GetResponse's email and marketing automation features
YouTube video
As I mentioned earlier, GetResponse is a comprehensive web marketing solution. It covers a wide range of areas:

Email marketing
Marketing automation
Conversion funnels
Website creation
Creation of landing pages
Registration forms
Live Chat
Web Push Notifications
Webinars
Advertising campaign management
I'll introduce you to these features by first focusing on the solution's main asset: the email marketing features.


Email marketing
Email marketing is GetResponse's core feature. The tool is comprehensive and allows you to manage all your email campaigns from a single source. You can easily create emails while intelligently leveraging data to improve your performance. Whatever your goal (increasing sales, building customer loyalty, etc.), you'll be able to achieve it with this tool.

Starting with the email creation engine. GetResponse has taken the time to refine this feature since its inception and now offers a solution that's both simple and effective.

Email Creation
GetResponse email marketing
GetResponse's email creation engine sits at the heart of the solution and provides a starting point for communicating in a variety of ways:

Create newsletters
Drive traffic to a landing page
Make an announcement
Welcome a new customer
Etc.
GetResponse's email creation engine doesn't require coding or web design skills. It uses a drag-and-drop system with WYSIWYG (What You See Is What You Get) visual rendering.

Simply add the different sections (banners, columns, titles, images, paragraphs, buttons, variables, etc.) and then customize them. You can modify the typography, fonts, colors, links, etc. You can also add dynamic content based on your contacts' preferences to create a personalized experience.

What I like about this editor is the built-in image editing engine. Most email marketing solutions limit themselves to cropping images, but GetResponse goes a little further. The solution allows you to add text, change colors, and apply filters. As for images, you can also choose from the 5,000 free photos and GIFs available.

You're free to create email campaigns from scratch or customize one of the pre-built templates. These are categorized by marketing objectives (welcome, promotion, sale, etc.) to create the most effective email possible. The email creation engine is designed so that each message appears correctly, regardless of screen size (computer, tablet, or mobile).

Once your email is created, all you have to do is assign it a recipient list, define a subject line, an introductory sentence, and a sender address. Finally, you can send test emails before sending the campaign or schedule it for a later send.

Auto-responder
GetResponse autoresponder
GetResponse also includes autoresponder features. This is a system for sending emails at a specific time. This time can be predetermined according to each need: date and time defined in advance, event or action on the part of the user, etc. You can use the autoresponder in several cases:

Welcome an Internet user
Offer online courses
Wish a birthday
Share a key piece of content from your site
Share a promotional offer
This type of email is very practical because everything is fully automated. You simply define the different actions and scenarios in advance and then let the software do the rest. Once you've created your emails with the creation tool, all you have to do is configure each sending according to your objectives.