Snapchat Advertising: An Opportunity for Your Business
Posted: Wed Apr 30, 2025 4:00 am
Snapchat (or "Snap" as its users call it) is primarily a mobile application , available on Android and iOS (although it has recently been released in a desktop version). It is easily recognizable by its logo: a small white ghost on a yellow background.
Snapchat originally allowed people to share a photo or video with others for a short period of time. After a few seconds, the content became inaccessible. This concept, based on sharing ephemeral content , largely contributed to the app's growth.
Since then, Snapchat has evolved considerably and now offers a number of features such as:
The addition of guatemala phone number data filters: comic, aesthetic or absurd, they have also greatly contributed to the success of the application;
Instant messaging;
The creation of avatars;
Sharing stories (which, at the time, prompted Instagram to update its application);
Etc.
Advertise on Snapchat
One of Snapchat's growth drivers: the creation of filters to overlay on users' photo and video content. Brands can now also get in on the fun with Snapchat advertising. This is the case here with the Reese's brand, which, with this sponsored filter, "transforms" its users into a packet of cookies.
Today, the social network Snapchat boasts nearly 350 million active users worldwide. In France alone, 25 million users use the app every month (more than half of them are under 34).
The Snapchat revolution also marks a shift in our content consumption habits. While previously computers still played a significant role in our relationship with social media, Snapchat is changing the game. It is, in fact, the first network to be 100% mobile-oriented . It is thus transforming the way we communicate with our loved ones (or strangers). Even more so, the instantaneous and ephemeral nature promoted by Snapchat has significantly influenced the evolution of other social media, such as Instagram.
Snapchat originally allowed people to share a photo or video with others for a short period of time. After a few seconds, the content became inaccessible. This concept, based on sharing ephemeral content , largely contributed to the app's growth.
Since then, Snapchat has evolved considerably and now offers a number of features such as:
The addition of guatemala phone number data filters: comic, aesthetic or absurd, they have also greatly contributed to the success of the application;
Instant messaging;
The creation of avatars;
Sharing stories (which, at the time, prompted Instagram to update its application);
Etc.
Advertise on Snapchat
One of Snapchat's growth drivers: the creation of filters to overlay on users' photo and video content. Brands can now also get in on the fun with Snapchat advertising. This is the case here with the Reese's brand, which, with this sponsored filter, "transforms" its users into a packet of cookies.
Today, the social network Snapchat boasts nearly 350 million active users worldwide. In France alone, 25 million users use the app every month (more than half of them are under 34).
The Snapchat revolution also marks a shift in our content consumption habits. While previously computers still played a significant role in our relationship with social media, Snapchat is changing the game. It is, in fact, the first network to be 100% mobile-oriented . It is thus transforming the way we communicate with our loved ones (or strangers). Even more so, the instantaneous and ephemeral nature promoted by Snapchat has significantly influenced the evolution of other social media, such as Instagram.