Local SEO: How to optimize it to increase your visibility?

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Local SEO involves positioning your business optimally on search engines for localized queries . These could be, for example, "locksmith Saint-Denis," "hair salon Nantes," or "Vietnamese restaurant Lille."

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Whether you run a local hong kong phone number data business or a multinational corporation, localized searches are a key part of your SEO strategy . Optimizing local SEO is key to being visible on search results pages.

When a user types "Vietnamese restaurant Lille" into the search bar, Google offers results specific to the indicated geographic area . The establishments it deems most relevant to the user are presented first.

Local SEO can also apply to searches without geographic precision . If a user simply types "Vietnamese restaurant" into the search bar, Google uses their geolocation to recommend results located nearby. This is also an element to consider when establishing your local SEO strategy.