5 questions to ask yourself before creating your e-commerce site

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Understanding your target audience is essential for building an effective e-commerce website and web marketing strategy. To help you do this, you can define your personas : these are semi-fictional portraits of your target customers. In these identity sheets, you gather all the relevant information to understand the needs and expectations of your ideal customers. You can include, for example, their age, occupation, details about their daily lives, their favorite social media channels, and their online shopping habits.

Using your personas , it will be iceland phone number data easier to establish the editorial line and visual identity of your e-commerce site . The editorial line includes the level of language, the tone (humorous, informative, neutral, etc.), the wording (i.e., the words that will come up frequently on your site) and the type of content you will publish. The visual identity is the set of graphic elements that represent your brand (logo, colors, fonts, visuals, etc.). If, for example, your target audience is passionate about extreme sports, the design of your site will be different from that intended for manga fans.