Be Respectful and Confident, Not Salesy

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Ask Smart, Strategic Questions
If you get the chance to speak with a C-level executive, avoid surface-level questions. Instead, ask questions that demonstrate business acumen and spark meaningful conversations.

Ask questions like:
“How are you approaching efficiency goals this quarter?”
“What’s the biggest challenge to scaling your current operations?”

These types of questions show that you’re thinking at their level and can lead to deeper engagement.

C-level executives respond better to professionals who act as equals, not subordinates. SDRs should approach them with confidence, authenticity, and a consultative mindset. Don’t oversell—earn trust by showing insight and value.

Confidence comes from preparation. When you know c level executive list the company, industry, and value you provide, you won’t need to resort to aggressive sales tactics.

Leverage Social Proof and Case Studies
Executives are more likely to respond when they see proof that your company has helped similar businesses. Mention notable clients or case study results in your outreach. Just a sentence like,
“We helped [Competitor] reduce procurement costs by 22% within six months,”
can be enough to pique interest.

Make sure your references are relevant to the executive’s industry or role.

Final Thoughts
Approaching C-level executives requires SDRs to elevate their strategy. It’s about being well-informed, aligning with business goals, and presenting clear value. When you combine research, personalization, and respectful persistence, you increase your chances of getting a response—and opening the door to a valuable relationship.