6 tips for a good omnichannel strategy
Posted: Tue Dec 03, 2024 7:18 am
What is an omnichannel strategy? Simply put, it is the strategy of unifying sales and communication channels to offer the same shopping experience regardless of the means used, whether online or offline.
According to the survey Omnichannel Journey and the Future of Retail , conducted by Social Miner in partnership with Opinion Box, it was revealed that in 2021, 49% of consumers intended to combine their purchases between online environments and physical stores. In 2019, this number was 29%. In other words, consumers are looking for an omnichannel shopping journey, which connects with convergence between online and physical retail.
But why implement an Omnichannel Strategy?
In short, to adapt to the consumer, since multichannel research that restaurant email list precedes a purchase decision already makes your customer an omnichannel consumer. What's more, did you know that 56% of all retail sales are influenced by digital channels , according to a study conducted by Deloitte?
An omnichannel strategy not only integrates channels (physical stores, e-commerce and consumers) but also shares information through a database. This integration allows a service that started via social media, for example, to continue via phone or chat, without the customer having to send new data and repeat information, thus offering the highest level of personalization possible, breaking down the barrier between online and offline.
However, when it comes to purchasing smartphones, for example, Millward Brown states that 79% of consumers who made purchases in physical stores also had some online stage in their purchasing journey.
Is it now a little clearer how important omnichannel is for your company?
As Salesforce also revealed in a survey, there are usually 6 to 8 points of contact between a consumer and a brand before they become a customer. Can you imagine how many internet searches this might involve?
By adopting omnichannel strategies, your business will enjoy many advantages, such as:
improves the service experience;
increases customer satisfaction and retention;
facilitates data collection and analysis;
enables personalized service;
reduces Customer Acquisition Cost (CAC);
Want to understand more about omnichannel? Click here and watch this video we have prepared for you”
Discover the main omnichannel tactics for your e-commerce!
Essa é a hora de descobrir na prática quais são as principais estratégias mais adotadas mundialmente. Confira!
Selecione os canais que mais combinam com sua estratégia de negócio;
integre os canais;
monitore os canais individualmente;
mantenha as informações alinhadas;
compra online e retirada na loja;
valorize o pós-vendas;
centralize e acompanhe os dados.
Integre os canais
A integração de canais diferentes é indispensável para que as estratégias de omnichannel sejam eficientes. Elas possibilitam que os consumidores naveguem pelos meios de comunicação de maneira fluida e natural.
According to the survey Omnichannel Journey and the Future of Retail , conducted by Social Miner in partnership with Opinion Box, it was revealed that in 2021, 49% of consumers intended to combine their purchases between online environments and physical stores. In 2019, this number was 29%. In other words, consumers are looking for an omnichannel shopping journey, which connects with convergence between online and physical retail.
But why implement an Omnichannel Strategy?
In short, to adapt to the consumer, since multichannel research that restaurant email list precedes a purchase decision already makes your customer an omnichannel consumer. What's more, did you know that 56% of all retail sales are influenced by digital channels , according to a study conducted by Deloitte?
An omnichannel strategy not only integrates channels (physical stores, e-commerce and consumers) but also shares information through a database. This integration allows a service that started via social media, for example, to continue via phone or chat, without the customer having to send new data and repeat information, thus offering the highest level of personalization possible, breaking down the barrier between online and offline.
However, when it comes to purchasing smartphones, for example, Millward Brown states that 79% of consumers who made purchases in physical stores also had some online stage in their purchasing journey.
Is it now a little clearer how important omnichannel is for your company?
As Salesforce also revealed in a survey, there are usually 6 to 8 points of contact between a consumer and a brand before they become a customer. Can you imagine how many internet searches this might involve?
By adopting omnichannel strategies, your business will enjoy many advantages, such as:
improves the service experience;
increases customer satisfaction and retention;
facilitates data collection and analysis;
enables personalized service;
reduces Customer Acquisition Cost (CAC);
Want to understand more about omnichannel? Click here and watch this video we have prepared for you”
Discover the main omnichannel tactics for your e-commerce!
Essa é a hora de descobrir na prática quais são as principais estratégias mais adotadas mundialmente. Confira!
Selecione os canais que mais combinam com sua estratégia de negócio;
integre os canais;
monitore os canais individualmente;
mantenha as informações alinhadas;
compra online e retirada na loja;
valorize o pós-vendas;
centralize e acompanhe os dados.
Integre os canais
A integração de canais diferentes é indispensável para que as estratégias de omnichannel sejam eficientes. Elas possibilitam que os consumidores naveguem pelos meios de comunicação de maneira fluida e natural.