How to Create Mailchimp Popups to Grow Your Email List
Posted: Tue Dec 03, 2024 7:19 am
Do you often find it difficult to understand that you don't have enough time to do everything you want?
And even when you get your organization just right, unforeseen events come back and, once again, time is short.
That is why it is important to automate all processes that do not require everything to be done manually.
One of the most important tasks is email campaigns.
Oberlo mentions that in 2019, the global number of email users reached 3.9 million.
With the growing nigeria phone number library number of email users, email marketing is opening up a wealth of opportunities.
But how do we get valid subscribers that we can then convert into customers?
By using marketing automation platforms like MailChimp and the potential of having pop-ups, you can grow your email list in less time than you expected!
But let's start from the beginning.
Why is it important to collect email addresses?
Email marketing Campaigns are a necessary part of any business strategy.
With them you reach people who are interested in what you have to offer and you also manage to stay in touch with them.
The most effective way to engage with your website visitors is to offer some added value.
In the “exchange” for an email address, you can offer for example:
Important news and information.
Discount code or coupon
E-book or guides.
Webinar or online course
Of course, it goes without saying that you have to keep your promise because after they leave you their information, your prospects will expect the promised content to arrive in their inbox.
Now that you have your contacts, you can maintain a connection and build strong relationships with your target group.
What you are really achieving is increasing brand awareness and, most importantly, converting website visitors into actual buyers.
You’re probably wondering, “Is this whole process really necessary?”
Of course it is!
Only an extremely small number of people who visit your website are ready to purchase your product or service right away.
With the help of email campaigns, you increase your initial interest and connect people with your brand. And don't forget that many satisfied customers will be more than willing to return to your website and make a purchase again.
We think these reasons for email marketing are extremely important. Don't you agree?
But instead of waiting for website visitors to find your contact form and then emailing each one individually, this process can be much simpler.
The popups you'll associate with Mailchimp will help you tremendously with that.
And that's how.
How to create a popup?
To create visually appealing popups, you don't need any prior design or programming knowledge.
A popup creation tool like poptin will allow you to create these popups in less than 5 minutes.
alternative poptin mailoptin
Poptin works on the principle of a simple drag and drop system.
You can easily add or remove different fields, elements, add photos, change fonts and colors.
Different types of pop-ups are offered:
Light boxes
Countdown pop-ups
Full Screen Overlays
Sliding pop-ups
Top and bottom bars
This tool also helps you make every pop-up mobile responsive. You should know that statistics show that 80% of users used a mobile device to search the internet in 2019.
After creating popups, the next step is to configure the triggering and targeting options.
Targeting options allow you to decide who the popup will appear to. You can choose parameters such as countries where visitors come from, date and time, traffic source, certain URLs and pages on the website, and the like.
Trigger options allow you to decide when exactly the popup will appear. Some of the triggers can be exit intent, page scroll percentage, time delay, click, and more.
Best Popup Apps for BigCommerce Popup Trigger Options
The options are listed in a simple panel and you decide which triggers to choose.
If you are not sure what type of popups to use for your email campaign, you can use the A/B testing option.
You can run the test in a minute and the results will show you which popup works best so you can use it to grow your email list.
After you create your popup, you need to connect it to Mailchimp.
How to integrate popups with Mailchimp?
With Mailchimp, you can create stunning emails using a drag-and-drop editor. It's the same way it works with Poptin.
Mailchimp offers a library of templates, so you don't have to create emails from scratch unless you want to.
In addition to saving you time when creating emails, it will also save you time when sending emails, as this process is fully automated.
Mailchimp sends emails on your behalf, so when someone subscribes to your mailing list via the Poptin popup, they'll automatically receive the email you create just for that particular occasion.
You can then continue your email marketing campaign using this platform.
The easiest way to connect your popup to a Mailchimp account is with the help of Poptin.
Follow these steps and in a few minutes the whole process will be finished!
When you open Poptin, on the Design page you will see the menu on the left side. Click on the “Email & Integration” section.
Click “Add Integration” and choose Mailchimp.
To find your API key, in your Mailchimp account click on "Account", then "Extras", then "API Keys".
This is what it all looks like:
Mailchimp popups, email list, API keys
To find your Audience ID, please follow this order: “Audience” -> “Manage Audience” -> “Settings” -> “Audience Name & Defaults” (your Audience ID will be located here).
It's important that you copy the Audience ID, which is about 10 characters long, not the name of your audience.
And even when you get your organization just right, unforeseen events come back and, once again, time is short.
That is why it is important to automate all processes that do not require everything to be done manually.
One of the most important tasks is email campaigns.
Oberlo mentions that in 2019, the global number of email users reached 3.9 million.
With the growing nigeria phone number library number of email users, email marketing is opening up a wealth of opportunities.
But how do we get valid subscribers that we can then convert into customers?
By using marketing automation platforms like MailChimp and the potential of having pop-ups, you can grow your email list in less time than you expected!
But let's start from the beginning.
Why is it important to collect email addresses?
Email marketing Campaigns are a necessary part of any business strategy.
With them you reach people who are interested in what you have to offer and you also manage to stay in touch with them.
The most effective way to engage with your website visitors is to offer some added value.
In the “exchange” for an email address, you can offer for example:
Important news and information.
Discount code or coupon
E-book or guides.
Webinar or online course
Of course, it goes without saying that you have to keep your promise because after they leave you their information, your prospects will expect the promised content to arrive in their inbox.
Now that you have your contacts, you can maintain a connection and build strong relationships with your target group.
What you are really achieving is increasing brand awareness and, most importantly, converting website visitors into actual buyers.
You’re probably wondering, “Is this whole process really necessary?”
Of course it is!
Only an extremely small number of people who visit your website are ready to purchase your product or service right away.
With the help of email campaigns, you increase your initial interest and connect people with your brand. And don't forget that many satisfied customers will be more than willing to return to your website and make a purchase again.
We think these reasons for email marketing are extremely important. Don't you agree?
But instead of waiting for website visitors to find your contact form and then emailing each one individually, this process can be much simpler.
The popups you'll associate with Mailchimp will help you tremendously with that.
And that's how.
How to create a popup?
To create visually appealing popups, you don't need any prior design or programming knowledge.
A popup creation tool like poptin will allow you to create these popups in less than 5 minutes.
alternative poptin mailoptin
Poptin works on the principle of a simple drag and drop system.
You can easily add or remove different fields, elements, add photos, change fonts and colors.
Different types of pop-ups are offered:
Light boxes
Countdown pop-ups
Full Screen Overlays
Sliding pop-ups
Top and bottom bars
This tool also helps you make every pop-up mobile responsive. You should know that statistics show that 80% of users used a mobile device to search the internet in 2019.
After creating popups, the next step is to configure the triggering and targeting options.
Targeting options allow you to decide who the popup will appear to. You can choose parameters such as countries where visitors come from, date and time, traffic source, certain URLs and pages on the website, and the like.
Trigger options allow you to decide when exactly the popup will appear. Some of the triggers can be exit intent, page scroll percentage, time delay, click, and more.
Best Popup Apps for BigCommerce Popup Trigger Options
The options are listed in a simple panel and you decide which triggers to choose.
If you are not sure what type of popups to use for your email campaign, you can use the A/B testing option.
You can run the test in a minute and the results will show you which popup works best so you can use it to grow your email list.
After you create your popup, you need to connect it to Mailchimp.
How to integrate popups with Mailchimp?
With Mailchimp, you can create stunning emails using a drag-and-drop editor. It's the same way it works with Poptin.
Mailchimp offers a library of templates, so you don't have to create emails from scratch unless you want to.
In addition to saving you time when creating emails, it will also save you time when sending emails, as this process is fully automated.
Mailchimp sends emails on your behalf, so when someone subscribes to your mailing list via the Poptin popup, they'll automatically receive the email you create just for that particular occasion.
You can then continue your email marketing campaign using this platform.
The easiest way to connect your popup to a Mailchimp account is with the help of Poptin.
Follow these steps and in a few minutes the whole process will be finished!
When you open Poptin, on the Design page you will see the menu on the left side. Click on the “Email & Integration” section.
Click “Add Integration” and choose Mailchimp.
To find your API key, in your Mailchimp account click on "Account", then "Extras", then "API Keys".
This is what it all looks like:
Mailchimp popups, email list, API keys
To find your Audience ID, please follow this order: “Audience” -> “Manage Audience” -> “Settings” -> “Audience Name & Defaults” (your Audience ID will be located here).
It's important that you copy the Audience ID, which is about 10 characters long, not the name of your audience.