Furthermore, the scenario for e-commerce, even with the COVID-19 pandemic , which impacted the economy, was positive for e-commerce. The Brazilian E-commerce Association estimated an 18% growth for the sector last year, reaching R$106 billion in revenue.
According to a survey by Neotrust, e-commerce continued to grow communication email list in the first quarter of 2021. In the first three months alone, more than 78 million online purchases were made, representing an increase of 57% compared to the same period last year.
But how do I start my e-commerce?
First of all, keep in mind that starting your business online is very important to scale your brand and impact different audiences. Therefore, it is always good to be aware of market information and trends to start your digital business. That is why we have brought you 6 tips to help you start your e-commerce as soon as possible.
Make a strategic plan
First of all, when we talk about starting your online store, it is necessary to make a strategic plan and outline the objectives for your business. From now on, think of objectives that are realistic and measurable, as you may run the risk of not being able to control them, which will hinder the growth of your business.
Once you understand this, do some market research and learn a little more about your competitors and how they behave. Don't forget to define your persona , that is, the profile of your ideal consumer. In other words, you will be able to direct your business strategies and objectives, such as customer service, pricing and shipping, main communication channels, and much more.
From this, you will be able to define where your company will go, establishing short, medium and long-term objectives.
Choose an e-commerce platform
Once you have completed your brand’s objectives and strategic planning, it’s time to figure out which tool is best for building your e-commerce business. Luckily, there are many options on the market.
To choose the best platform, you need to pay attention to several points that are in line with your already defined planning:
Plans offered and their limitations and advantages;
Features and applications offered;
Integrations with payment and shipping methods;
Number of hits per page;
Store layout.
Another very important and extremely necessary factor is how the platform ensures data security for your store and, most importantly, your customer.
Create the best payment methods and shipping methods
Above all, one of the most important steps for your brand is defining your website’s payment options and delivery logistics. Therefore, it is ideal to spend some time planning these steps and identifying what makes the most sense for your audience.
There are some payment methods that are widely used and can make your purchasing process easier:
Credit card;
Bank slip;
Bank transfer;
Pix.
Additionally, there are a few ways to make deliveries:
Post Office or Best Shipping;
Local carriers;
Shipping by private motorcycle courier;
Pick up on site.
Remember, any of the delivery options above may have advantages and disadvantages for both you and your customer. The most important thing is to understand the characteristics of your product and make an informed choice.
Determine your communication channels
Remember that in the first steps we talked about the importance of knowing your market, product and especially competitors? Now is the time to define your customer service and communication channels.
After analyzing the profile of your ideal consumer and understanding a little more about their behavior on the internet, understand what forms of service you intend to offer. This could be WhatsApp Business, Facebook or Instagram, FAQ, email and even a phone number.
Keep in mind that it is important to diversify your channels so that you can meet your customer's needs without any problems. Quality service is very important for the success of your business.
