How to use customer data

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You can further reduce costs by producing and distributing e-mail newsletters in-house. However, even if you do it in-house, it is more convenient to use an e-mail distribution system or CRM (customer relationship management) system for distribution. In particular, if you want to carry out more precise e-mail marketing, such as targeted e-mails and step e-mails, rather than just e-mail newsletters, you should consider introducing a CRM system. Therefore, costs will vary depending on the type of system you introduce.


There are many options for email newsletters, from keeping usa telegram database costs as low as possible to spending more for convenience and effectiveness. Another feature of email newsletters is that there is almost no difference in cost even if the delivery volume is changed. Speed ​​Differences Sending a direct mail requires processes such as design, printing, and shipping, so it takes at least 10 days. Moreover, if you outsource the service, the shorter the delivery time, the higher the cost.


In contrast, e-mail newsletters can be sent out quickly. As long as the manuscript is prepared, it can be sent out on the same day. If you can create the text in-house and use an e-mail distribution system or CRM system, you can be flexible when you need to send it out immediately. One of the benefits of e-mail newsletters is that they can be flexible and can be used even when there is something urgent that needs to be announced.