Although it appears to be operating stably

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In this article Is Email Marketing Effective? Email marketing as one-to-one communication What you need for successful email marketing We will explain why email marketing is necessary now from these three perspectives. Email Marketing Cheatsheet [Practical Edition] <Table of Contents> Is Email Marketing Effective? Email as a channel Email strategies are shifting to email marketing Email marketing as one-to-one communication Low barrier to entry Low implementation and ongoing costs Has a function to support one-to-one email communication Easily measurable What you need for successful email marketing Ability to insert customer or contact name into subject and body of email Sorting and distributing information based on attributes and behavioral history summary Is Email Marketing Effective? Email as a channel With the rapid growth of social media as a communication channel, some people seem to be questioning the effectiveness of email as a channel itself.


Before considering the effectiveness of email, let's take a look at what position email is in as a channel. According to statistics released by the Ministry of Internal Affairs and cameroon telegram database Communications in 2018, email is used by a wide range of generations, and is the main communication tool especially among business people in their 30s and older. As email is more often used than SNS for communication between companies, email is still an effective communication channel for companies.


(Reference: " Time spent using the Internet as a means of communication, and rate of users " (part) Ministry of Internal Affairs and Communications, 2018 Information and Communications White Paper) Although email is an effective communication channel, email newsletters have begun to have difficulty achieving the expected results, which has led to doubts about the effectiveness of email campaigns. However, email newsletters are not everything to email campaigns. Email newsletters are merely one method. As mentioned at the beginning, the decline in the effectiveness of email newsletters does not mean that the effectiveness of email campaigns itself has been lost.