The actions taken by the company that are based on predictive analysis of user behavior

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Predictive Analytics Based

More and more companies, from different and cross-sectors, are taking advantage of predictive analytics. Swisscom , for example, has decided to optimize its cash flows so that it can identify the factors that influence incoming payments versus other causes. By analyzing certain data, future events and trends can be predicted.

Customer Interaction
Rapid and continuous interaction with users and customers. This type of interaction occurs mainly on social media and, since it cannot be planned because it is a continuous response to external actions, it requires a lot of advantages of using our skype database attention and timeliness to ensure the right involvement.

Ceres exploited the Roman news story that referred to the filth in the streets under Raggi's management. In this specific case, they had taken inspiration from a post on Twitter that denounced the presence of abandoned refrigerators in the streets of the city. Under this post, Ceres had added the phrase "At this point, let's fill them up".


Ceres real-time marketing strategy
Breaking News
The main strategy of Real-time marketing, which consists in creating content using a hot topic. Content of all kinds, as original as possible, but at the same time relevant to the brand, with the aim of becoming viral on social networks .

For example: taking inspiration from Italy's exclusion from the World Cup in Russia, Moretti beer launched an ironic campaign entitled "Who will succeed in making Buffon laugh" which made the rounds in breaking news.