STEP 1- Start with an original subject
The best way to start an email is with an original subject that stands telecommunications email list out and grabs attention from the start. As we have already mentioned on previous occasions, the subject is the first element that the subscriber will see in our email and the one that will make them decide whether to click and read it or not. Therefore, with the few characters we have, we must do something different. What tricks can we use?
Provoke the feeling of wanting to know more about the email
A good way to create an original subject is to provoke the feeling of wanting to know more about the email. How can we achieve this? A good way would be to reveal only a small part of what will be found in the email and leave the rest to your imagination or simply opt for a subject that is completely open to any interpretation. Below we can see a subject from Desigual where, indeed, they opt for a very open subject, but which incites you to want to know what you will find when you click on it.
Confusing the subscriber
Another technique we could use is to confuse the subscriber, as long as it is in a positive way. The idea would be to create a subject that the subscriber does not expect or does not fully understand what it is about, but that when opening the email everything makes sense and is consistent with the content. Bimba&Lola is a brand that uses this resource a lot. Here we can see some of their subject lines and also another one from Adolfo Domínguez :
Incorporate emoticons
Emoticons are also good allies of creativity. They add a touch of color to the subject line and help it stand out from the rest of the subject lines in the inbox. Our eyes will unconsciously go to the colored dots. Although it is not guaranteed that the user will end up clicking on the email, we will certainly have managed to capture their attention. Here we can see how some fashion brands incorporate them:
Here are some other tips that will help you create a great subject line and 100 subjects to inspire you .
STEP 2 – Use Storytelling
The art of storytelling, Storytelling , is the queen of techniques related to creativity and originality. It is the best strategy to hook the user from the start and awaken feelings and emotions in him. We love stories, anecdotes, everything that allows us to create a certain connection with what is explained to us. For this reason, implementing them in the field of email marketing is an excellent idea. We can create a story, for example, in which our product appears and:
Solve a problem
Create links between people
Show why we need it in our lives
The possibilities are endless, we just need to find the story that works best for our company, brand, product or service.
Below we show you a campaign that Bimba & Lola launched some time ago and that tells a story in a total of 4 emails. Each one of them is a different chapter in the form of a video and accompanied by an introductory text. What do you think?
