How to add an event to the calendar from an email campaign
In this video tutorial we explain how to add an event to a calendar freight forwarders brokers email lists from an email marketing campaign. You will see the technical process for both the desktop and mobile versions , taking into account three calendars: Google Calendar , ICal and Outlook .
Recency applied to email marketing
Are you not sure what recency is and why it is important in email marketing? In this tutorial we explain it to you with examples and real cases from our agency.
What a good abandoned cart recovery email should look like
Through examples you will see what abandoned cart recovery emails are and what elements we must take into account when designing them : the content of the email and the best time to send it.
For more information, we recommend:
10 Tips for Creating an Effective Abandoned Cart Recovery Email Program
3 Ways to Target Abandoned Cart Recovery Emails
How to take into account the user life cycle in email marketing
If you take into account the user life cycle, you will be able to establish much more profitable relationships with your clients . In this video we explain how to implement it , what its five phases are and you will see examples of good emails for each of them.
For more information, we recommend:
The Customer Lifecycle (Part I)
The Customer Lifecycle (Part II)
User experience in email marketing
What should an email be like to ensure a good user experience ? Content hierarchy, call to actions, subject, usability, adaptability and much more in this video tutorial. Don't miss it!
How to increase the opening rate of email marketing
Here are 5 tips to increase the Open Rate of your Email Marketing campaigns. How? Using an attractive subject line , sending interesting content , finding the optimal sending frequency , implementing Moment Marketing and testing .
5 examples of reactivation emails
In this video you will see 5 different examples of reactivation emails to implement in your email marketing strategy. The objective? To reactivate those users in your database who are inactive . Which one do you find most interesting?
How to increase your email marketing engagement
How do you measure the engagement of your email marketing? We show you how you can measure the interaction of your database and, based on this, design specific actions and tactics to increase their interaction with the brand or company.
Master Class Current Trends in Email Marketing
In this Master Class given by Jordi Puig , CEO of Digital Response, the following topics are covered:
CRM as a strategic context
The importance of emotion in communication
Success stories and examples of contextual email marketing
5 steps to have an automated and effective Email Marketing
Having automated email marketing helps us save time and costs . If you don't know where to start, watch this video and take notes.
For more information, we recommend:
9 examples of email marketing automation
How to Reduce Unsubscribe Rates in Email Marketing
Preventing users from unsubscribing from your newsletter is one of the main goals and concerns of any e-marketer. In this video we give you a series of tips so that you can reduce the unsubscribe rate .
