To see your efforts in digital marketing and SEO content writing pay off, here are 10 mistakes to absolutely avoid.
1. Favor social networks for publishing your content
2. Posting poor content
3. Skip duplicate content checking
4. Rushing the writing of your page titles
5. Improper use of keywords
6. Underestimating the contribution of long tail keywords
7. Underestimating the importance of the meta description
8. Misusing backlinks
9. Neglecting anchoring links
10. In case of redesign: close the old site
1. Favor social networks for publishing your content
Social media is useful if this channel is used wisely. That is to say, albania phone number library if you publish content (texts, photos) directly on these channels, it will be ineffective in terms of content strategy . Indeed, it will have no effect on your site's traffic , even though it often remains the main issue of an SEO content strategy. On the other hand, you can definitely use social media to promote your content published on your site or blog .
2. Posting poor content
Considering that the quality of the texts published on your site has little impact on its positioning on search engines is a fundamental error. Indeed, search engine algorithms are implacable. Content identified as poor is generally penalized : sites with poorly maintained content are relegated to the bottom of the ranking. What is poor quality content? Irrelevant information, texts copied from other sources, or even poor quality photos. In short, content that presents no added value for the user .
3. Skip duplicate content checking
Copying and pasting texts is a practice that can cost your SEO dearly. Duplicate content concerns texts that have similarities in large proportion with content from other sites. This is very easily spotted by search engines , and the direct consequence is downgrading. Internal duplicate content is also penalized, if the different pages of the site have too many similarities. The mistake is to publish content without first checking the duplication rate. Because, there is a tolerance margin of approximately 26% below which there will be no consequence on SEO. Tools for checking plagiarized content exist, and are accessible to all, such as Screaming Frog or Kill Duplicate .
4. Rushing the writing of your page titles
Web page titles are of great importance and play a big role in the SEO of the site. They have a double added value : they encourage users to open the page of your website and they contribute to the good SEO of your pages in search engines.
