The basic idea of Marketing Automation is to embrace different specialized technological solutions to allow marketers and corporate marketing teams to have a comprehensive view of all campaigns and activities but, above all, to maximize their effectiveness by simplifying activities and processes through automation.
Automate and centralize marketing actions
Marketing Automation: Everything You Need to Know
By Marketing actions I mean from the " pin to the why choose our service cannon " of the marketer's work, such as:
Landing Pages
Email Marketing
Google Ads Campaigns
Social Media Marketing
Lead Nurturing
A/B Test
Up and Cross Selling
Lead Generation
Pop-Up
Push Notification
Custom Funnels
It is obvious that in order to centralize all these functions we must rely on an Automation tool that has all these features available. There are some on the market, but like all things that make your life easier, you have to deal with the economic side of the issue and therefore it cannot be applied to all types of business.
Marketing Automation That Works: The 3 Secrets of Automation
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JoynobAkter
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